This was the starting idea of the training session we provided on 26 September assigned by ACCIÓ, the agency for business competitiveness of Catalan Government. The session was part of the activities proposed within the Enterprise Europe Network (EEN), which brings together more than 600 organisations supporting businesses, including ACCIÓ.
Aimed primarily at TECNIO agents and SMEs, the session was conceived as a workshop. Participants had to address the needs of a fictional case consisting in the attendance to a technology fair. Under the title Technologyl Fairs: Strategies and Successful Practices, the exercise aimed to facilitate, and put into practice, a roadmap to participate in a fair, either as a visitor or as an exhibitor; the techniques that must be taken into account when maintaining business meetings and the main recommendations when it comes to making a good elevator pitch.