COMMUNICATION PLAN FOR THE R+D+i CENTRE, IREC


COMMUNICATION PLAN FOR THE R+D+i CENTRE, IREC

In mid 2018, IREC (the Catalonia Institute for Energy Research) asked us to draft a strategic follow-up for its action plan for the institute’s 10th anniversary, as well as drawing up a communication plan for the next three years.

Within the framework of the institute’s 10th anniversary, Ubik Media designed and ran an internal workshop for the organisation dedicated to recognising and celebrating the successes of the IREC, a leading centre for technological innovation around the world in fields such as developing new energy sources and methods for the intelligent storage, distribution and management of energy in collaboration with public authorities and the industrial sector. It was a pleasure to see the team at the institute respond so enthusiastically to this recognition of the scope and importance of their work.

We are currently involved in drawing up a communication plan for the institute. We want to reinforce their internal communication, set up a short and medium term press strategy, and shape their communication messages with the aim of producing successful communications that make an impact, sharing successes in research and knowledge transfer and placing an emphasis on the social, economic and academic improvements that result from their projects.