On 17-18 May, Barcelona hosted the RedOTRI Annual Conference, which brought together representatives from the Offices for Research Transfer (OTRI) of more than 80 Spanish universities.
Organised by all the universities in Catalonia, the conference revolved around the key role of the OTRIs in the new innovation model of universities. This model seeks to forge an ecosystem involving the whole society (citizens, companies, civil society, etc.) within the research process.
Our role consisted in conceptualising the programme, as well as designing an inspiring activity in which music played a central role. The activity acted as a metaphor for OTRIs, for their "orchestra director" role in the innovation ecosystem of universities. Directed by the musician Santi Carcasona, the activity coordinated more than 150 participants playing diverse melodic and percussion instruments. Through music, the workshop highlighted the conference topics and culminated with a joint interpretation of several well-known songs.