{"id":16024,"date":"2017-06-30T11:47:32","date_gmt":"2017-06-30T11:47:32","guid":{"rendered":"http:\/\/www.ubikmedia.net\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\/"},"modified":"2019-04-25T09:01:53","modified_gmt":"2019-04-25T09:01:53","slug":"desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\/","title":{"rendered":"Desenvolupament de Plans de M\u00e0rqueting per a candidats TECNIO"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>El juny passat van finalitzar els 12 mesos d&#8217;acompanyament d&#8217;UbiK media als 17 grups de recerca candidats a rebre el segell de qualitat <a href=\"http:\/\/accio.gencat.cat\/cat\/innovacio-tecnologica\/connexio\/tecnio\/index.jsp\" target=\"_blank\" rel=\"noopener noreferrer\">TECNIO<\/a>. L&#8217;enc\u00e0rrec d&#8217;<a href=\"http:\/\/accio.gencat.cat\/cat\/\" target=\"_blank\" rel=\"noopener noreferrer\">ACCI\u00d3<\/a> era clar i conc\u00eds: aconseguir que els 17 acabessin amb un pla de m\u00e0rqueting executable associat a la seva activitat innovadora.<\/p>\n<p>En una fase inicial, ens vam marcar l&#8217;objectiu de conv\u00e8ncer-los de la necessitat de desenvolupar un pla amb el qual identificar oportunitats de mercat i les seves respectives portes d&#8217;acc\u00e9s. I, en una segona etapa, els vam mostrar les pautes i eines a seguir per desenvolupar i executar el seu propi pla de m\u00e0rqueting de forma rigorosa alhora que efectiva. Aquest esquema va ser premeditat. No conceb\u00edem entrar de ple en mat\u00e8ria sense abans transmetre&#8217;ls per qu\u00e8 era clau desenvolupar un pla propi.<\/p>\n<p>Som conscients de com els hem fet treballar per\u00f2 tamb\u00e9 de la magn\u00edfica resposta que hem rebut de tots i cadascun dels grups. Al llarg de tots aquests mesos, hem constru\u00eft amb ells <a href=\"https:\/\/en.wikipedia.org\/wiki\/Business_Model_Canvas\" target=\"_blank\" rel=\"noopener noreferrer\">Canvas<\/a>, <a href=\"https:\/\/ca.wikipedia.org\/wiki\/An%C3%A0lisi_DAFO\" target=\"_blank\" rel=\"noopener noreferrer\">DAFOs<\/a> i <a href=\"https:\/\/en.wikipedia.org\/wiki\/G._E._multi_factoral_analysis\" target=\"_blank\" rel=\"noopener noreferrer\">matrius de Mckinsey<\/a>; hem analitzat estrat\u00e8gies 4Cs i identificat KPIs; hem valorat canals de venda i distribuci\u00f3 i treballat les seves habilitats comercials i comunicatives. I sempre la predisposici\u00f3 ha estat immillorable. Aix\u00ed que des de UbiK volem agrair a tots ells la seva dedicaci\u00f3, entusiasme, motivaci\u00f3 i confian\u00e7a. Estem ansiosos per veure els objectius del seu pla complerts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El juny passat van finalitzar els 12 mesos d&#8217;acompanyament d&#8217;UbiK media als 17 grups de recerca candidats a rebre el segell de qualitat TECNIO. L&#8217;enc\u00e0rrec d&#8217;ACCI\u00d3 era clar i conc\u00eds: aconseguir que els 17 acabessin amb un pla de m\u00e0rqueting executable associat a la seva&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-16024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacio-i-mentoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desenvolupament de Plans de M\u00e0rqueting per a candidats TECNIO - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/ca\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desenvolupament de Plans de M\u00e0rqueting per a candidats TECNIO - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"El juny passat van finalitzar els 12 mesos d&#8217;acompanyament d&#8217;UbiK media als 17 grups de recerca candidats a rebre el segell de qualitat TECNIO. L&#8217;enc\u00e0rrec d&#8217;ACCI\u00d3 era clar i conc\u00eds: aconseguir que els 17 acabessin amb un pla de m\u00e0rqueting executable associat a la seva...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ubikmedia.net\/ca\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\/\" \/>\n<meta property=\"og:site_name\" content=\"ubikmedia.net\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-30T11:47:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-25T09:01:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2018\/04\/tecnio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Blanca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blanca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\\\/\"},\"author\":{\"name\":\"Blanca\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#\\\/schema\\\/person\\\/035bee95e095646181a28f0e3d8c4e61\"},\"headline\":\"Desenvolupament de Plans de M\u00e0rqueting per a candidats TECNIO\",\"datePublished\":\"2017-06-30T11:47:32+00:00\",\"dateModified\":\"2019-04-25T09:01:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\\\/\"},\"wordCount\":251,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/tecnio.jpg\",\"articleSection\":[\"Formaci\u00f3 i Mentoria\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\\\/\",\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/desenvolupament-de-plans-de-marqueting-per-a-candidats-tecnio\\\/\",\"name\":\"Desenvolupament de Plans de M\u00e0rqueting per a candidats TECNIO - 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