{"id":16058,"date":"2017-11-24T11:47:36","date_gmt":"2017-11-24T11:47:36","guid":{"rendered":"http:\/\/www.ubikmedia.net\/posicionament-en-mitjans-de-l%c2%92ri-de-cepsa\/"},"modified":"2019-04-25T09:16:40","modified_gmt":"2019-04-25T09:16:40","slug":"posicionament-en-mitjans-de-l%c2%92ri-de-cepsa","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/posicionament-en-mitjans-de-l%c2%92ri-de-cepsa\/","title":{"rendered":"Posicionament en mitjans de l&#8217;R&#038;I de Cepsa"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Coincidint amb la seva participaci\u00f3 a <a href=\"http:\/\/www.expoquimia.com\/ca\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Expoquimia<\/a>, una de les trobades internacionals m\u00e9s importants del sector qu\u00edmic que va tenir lloc a Barcelona del 2 al 6 d&#8217;octubre, <a href=\"https:\/\/www.cepsa.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cepsa<\/a> ens va encarregar una campanya en mitjans de comunicaci\u00f3 per tal de posicionar les seves darreres innovacions en el sector energ\u00e8tic.<\/p>\n<p>L&#8217;estrat\u00e8gia va comportar la realitzaci\u00f3 de diverses notes de premsa focalitzades en aven\u00e7os importants de la companyia, com ara la millora de l&#8217;efic\u00e0cia en l&#8217;extracci\u00f3 de cru, el reaprofitament de subproductes de processos industrials per mitj\u00e0 d&#8217;una \u00abqu\u00edmica intel\u00b7ligent\u00bb i la millora del funcionament i la sostenibilitat dels motors a partir de l&#8217;obtenci\u00f3 de combustibles m\u00e9s ecol\u00f2gics.<\/p>\n<p>Els avantatges d&#8217;aquesta recerca aplicada es van difondre entre mitjans generalistes i especialitzats, tot aconseguint una repercussi\u00f3 for\u00e7a important, amb una vintena d&#8217;impactes en mitjans de premsa escrita i digital, i una audi\u00e8ncia total acumulada de m\u00e9s de dos milions de persones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coincidint amb la seva participaci\u00f3 a Expoquimia, una de les trobades internacionals m\u00e9s importants del sector qu\u00edmic que va tenir lloc a Barcelona del 2 al 6 d&#8217;octubre, Cepsa ens va encarregar una campanya en mitjans de comunicaci\u00f3 per tal de posicionar les seves darreres&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-16058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premsa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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