{"id":16094,"date":"2018-06-28T11:47:44","date_gmt":"2018-06-28T09:47:44","guid":{"rendered":"http:\/\/www.ubikmedia.net\/comunicacio-digital-per-la-fundacio-bancaria-%c2%94la-caixa%c2%94\/"},"modified":"2019-06-19T10:04:29","modified_gmt":"2019-06-19T08:04:29","slug":"comunicacio-digital-per-la-fundacio-bancaria-%c2%94la-caixa%c2%94","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/comunicacio-digital-per-la-fundacio-bancaria-%c2%94la-caixa%c2%94\/","title":{"rendered":"Comunicaci\u00f3 digital per la Fundaci\u00f3 Banc\u00e0ria \u00abla Caixa\u00bb"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Des de fa dos mesos, UbiK media \u00e9s la nova ag\u00e8ncia de comunicaci\u00f3 digital de l&#8217;<a href=\"https:\/\/obrasociallacaixa.org\/ca\/investigacion-y-becas\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c0rea Corporativa de Recerca i Estrat\u00e8gia de la Fundaci\u00f3 Banc\u00e0ria \u00abla Caixa\u00bb (FBLC)<\/a>. Aix\u00f2 ha implicat fer-nos responsables de l&#8217;estrat\u00e8gia de comunicaci\u00f3 i de la creaci\u00f3 de tots els continguts digitals de l&#8217;\u00c0rea.<\/p>\n<p>Amb l&#8217;objectiu de donar m\u00e9s visibilitat als m\u00faltiples programes d&#8217;investigaci\u00f3 cient\u00edfica que la Fundaci\u00f3 impulsa i de posicionar-la com a <em>hub<\/em> de refer\u00e8ncia del sud d&#8217;Europa en recerca i innovaci\u00f3, des d&#8217;UbiK hem ideat una estrat\u00e8gia de comunicaci\u00f3 digital que busca compartir el coneixement derivat de l&#8217;R+I i generar comunitat entre persones i centres investigadors col\u00b7laboradors.<\/p>\n<p>L&#8217;estrat\u00e8gia de comunicaci\u00f3 que hem elaborat analitza en profunditat els diversos p\u00fablics diana de la FBLC i integra de forma adaptada els diferents canals i tipus de continguts digitals.<\/p>\n<p>Durant aquestes primeres setmanes, hem donat forma al que ser\u00e0 el nou blog de CaixaCi\u00e8ncia, creant una arquitectura de la informaci\u00f3 in\u00e8dita i reformulant-ne la seva imatge i disseny. A m\u00e9s, hem agafat les regnes de l&#8217;actual <a href=\"https:\/\/blog.caixaciencia.com\/ca\/home\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a> i de <a href=\"https:\/\/twitter.com\/caixacienciacat\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, creant continguts impactants i d&#8217;inter\u00e8s tant per a la comunitat investigadora com per al p\u00fablic no especialitzat.<\/p>\n<p>La FBLC ens ha escollit per ser una ag\u00e8ncia altament especialitzada en la comunicaci\u00f3 de la recerca i la innovaci\u00f3. Esperem que el nostre entusiasme per la feina ben feta i de qualitat contribueixi a construir una comunitat de seguidors motivada i compromesa amb la recerca que la Fundaci\u00f3 fa possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de fa dos mesos, UbiK media \u00e9s la nova ag\u00e8ncia de comunicaci\u00f3 digital de l&#8217;\u00c0rea Corporativa de Recerca i Estrat\u00e8gia de la Fundaci\u00f3 Banc\u00e0ria \u00abla Caixa\u00bb (FBLC). Aix\u00f2 ha implicat fer-nos responsables de l&#8217;estrat\u00e8gia de comunicaci\u00f3 i de la creaci\u00f3 de tots els continguts&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[73,84,66],"tags":[],"class_list":["post-16094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio-digital","category-multimedia-ca","category-estrategia-comunicativa-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3 digital per la Fundaci\u00f3 Banc\u00e0ria &quot;la Caixa&quot; - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/comunicacion-digital-para-la-fundacion-bancaria-\u0094la-caixa\u0094\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3 digital per la Fundaci\u00f3 Banc\u00e0ria &quot;la Caixa&quot; - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"Des de fa dos mesos, UbiK media \u00e9s la nova ag\u00e8ncia de comunicaci\u00f3 digital de l&#8217;\u00c0rea Corporativa de Recerca i Estrat\u00e8gia de la Fundaci\u00f3 Banc\u00e0ria \u00abla Caixa\u00bb (FBLC). Aix\u00f2 ha implicat fer-nos responsables de l&#8217;estrat\u00e8gia de comunicaci\u00f3 i de la creaci\u00f3 de tots els continguts...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ubikmedia.net\/comunicacion-digital-para-la-fundacion-bancaria-\u0094la-caixa\u0094\/\" \/>\n<meta property=\"og:site_name\" content=\"ubikmedia.net\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-28T09:47:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-19T08:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2019\/03\/La-Caixa-difusi\u00f3-digital-Mockup_Def.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eva Loste\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Loste\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/comunicacion-digital-para-la-fundacion-bancaria-%c2%94la-caixa%c2%94\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/comunicacion-digital-para-la-fundacion-bancaria-%c2%94la-caixa%c2%94\\\/\"},\"author\":{\"name\":\"Eva Loste\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#\\\/schema\\\/person\\\/d0934daa4b39b212708a009fba8d46a6\"},\"headline\":\"Comunicaci\u00f3 digital per la Fundaci\u00f3 Banc\u00e0ria \u00abla Caixa\u00bb\",\"datePublished\":\"2018-06-28T09:47:44+00:00\",\"dateModified\":\"2019-06-19T08:04:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/comunicacion-digital-para-la-fundacion-bancaria-%c2%94la-caixa%c2%94\\\/\"},\"wordCount\":281,\"image\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/comunicacion-digital-para-la-fundacion-bancaria-%c2%94la-caixa%c2%94\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/La-Caixa-difusi\u00f3-digital-Mockup_Def.jpg\",\"articleSection\":[\"Comunicaci\u00f3 Digital\",\"Multim\u00e8dia\",\"Estrat\u00e8gia Comunicativa\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/comunicacion-digital-para-la-fundacion-bancaria-%c2%94la-caixa%c2%94\\\/\",\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/comunicacion-digital-para-la-fundacion-bancaria-%c2%94la-caixa%c2%94\\\/\",\"name\":\"Comunicaci\u00f3 digital per la Fundaci\u00f3 Banc\u00e0ria \\\"la Caixa\\\" - 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