{"id":16278,"date":"2020-01-09T08:46:09","date_gmt":"2020-01-09T07:46:09","guid":{"rendered":"http:\/\/www.ubikmedia.net\/?p=16278"},"modified":"2021-01-08T18:46:52","modified_gmt":"2021-01-08T17:46:52","slug":"comunicacio-digital-del-canal-caixaciencia-fundacio-la-caixa","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/comunicacio-digital-del-canal-caixaciencia-fundacio-la-caixa\/","title":{"rendered":"Comunicaci\u00f3 digital del canal @caixaci\u00e8ncia i @becaris, Fundaci\u00f3 \u201cla Caixa\u201d"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>A l\u2019abril del 2018, la Fundaci\u00f3 Banc\u00e0ria \u201cla Caixa\u201d ens va escollir per ser la nova ag\u00e8ncia responsable de l\u2019estrat\u00e8gia de comunicaci\u00f3 i de la creaci\u00f3 de tots els continguts digitals de l\u2019\u00c0rea Corporativa de Recerca i Estrat\u00e8gia. A partir d\u2019aquest enc\u00e0rrec, vam idear una estrat\u00e8gia de comunicaci\u00f3 digital amb dos objectius clars. D\u2019una banda, compartir el coneixement derivat de la recerca i la innovaci\u00f3; i, de l\u2019altra, generar vincles entre persones i centres de recerca col\u00b7laboradors.<\/p>\n<p>Amb aquests prop\u00f2sits en ment, vam analitzar en profunditat els diversos p\u00fablics diana de la Fundaci\u00f3 Banc\u00e0ria \u201cla Caixa\u201d i vam integrar de forma adaptada els seus diferents canals i tipus de continguts digitals. Vam agafar les regnes del blog i de Twitter i vam decidir apostar per continguts impactants i amb tem\u00e0tica R+I, que poguessin generar inter\u00e8s tant per a la comunitat de recerca com per al p\u00fablic no especialitzat.<br \/>\nDes d\u2019aleshores, potenciem la producci\u00f3 audiovisual, a trav\u00e9s de l\u2019elaboraci\u00f3 de nombrosos v\u00eddeos i GIFs, i augmentem tamb\u00e9 el nombre de piulades. Vam posar en marxa estrat\u00e8gies de <em>networking <\/em>i vam crear una comunitat activa a l\u2019entorn de <a href=\"https:\/\/blog.caixaciencia.org\/ca\/home;jsessionid=1E73F7C287E798BE9F1E9DD5AF30E28A\">CaixaCi\u00e8ncia<\/a>.<\/p>\n<p>D\u2019aquesta manera, estem aconseguint donar m\u00e9s visibilitat a la gran quantitat de programes de recerca cient\u00edfica que la Fundaci\u00f3 \u201cla Caixa\u201d fa possible, i contribu\u00efm aix\u00ed al seu posicionament com a <em>hub <\/em>de refer\u00e8ncia del sud d\u2019Europa en recerca i innovaci\u00f3.<\/p>\n<p>Al gener de l&#8217;any 2020, la fundaci\u00f3, tamb\u00e9, ens va confiar els canals digitals corresponents a l&#8217;activitat relacionada amb les beques que atorguen aix\u00ed com els \u00e8xits aconseguits pels membres d&#8217;aquesta comunitat d&#8217;excel\u00b7l\u00e8ncia denominada <a href=\"https:\/\/becarislacaixa.net\/\/ca\/web\/guest\/home\">Becaris \u00abla Caixa\u00bb<\/a>. !Tot un plaer!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019abril del 2018, la Fundaci\u00f3 Banc\u00e0ria \u201cla Caixa\u201d ens va escollir per ser la nova ag\u00e8ncia responsable de l\u2019estrat\u00e8gia de comunicaci\u00f3 i de la creaci\u00f3 de tots els continguts digitals de l\u2019\u00c0rea Corporativa de Recerca i Estrat\u00e8gia. A partir d\u2019aquest enc\u00e0rrec, vam idear una&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[60,73,84],"tags":[],"class_list":["post-16278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-ca","category-comunicacio-digital","category-multimedia-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3 digital del canal @caixaci\u00e8ncia i @becaris, Fundaci\u00f3 \u201cla Caixa\u201d - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/comunicacion-digital-del-canal-caixaciencia-fundacion-la-caixa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3 digital del canal @caixaci\u00e8ncia i @becaris, Fundaci\u00f3 \u201cla Caixa\u201d - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"A l\u2019abril del 2018, la Fundaci\u00f3 Banc\u00e0ria \u201cla Caixa\u201d ens va escollir per ser la nova ag\u00e8ncia responsable de l\u2019estrat\u00e8gia de comunicaci\u00f3 i de la creaci\u00f3 de tots els continguts digitals de l\u2019\u00c0rea Corporativa de Recerca i Estrat\u00e8gia. 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