{"id":16284,"date":"2017-06-30T08:52:26","date_gmt":"2017-06-30T08:52:26","guid":{"rendered":"http:\/\/www.ubikmedia.net\/?p=16284"},"modified":"2019-04-12T09:37:39","modified_gmt":"2019-04-12T09:37:39","slug":"formacio-en-marqueting-per-a-candidats-al-segell-tecnio-per-encarrec-daccio","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/formacio-en-marqueting-per-a-candidats-al-segell-tecnio-per-encarrec-daccio\/","title":{"rendered":"FORMACI\u00d3 EN M\u00c0RQUETING PER A CANDIDATS AL SEGELL TECNIO, PER ENC\u00c0RREC D\u2019ACCI\u00d3"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>A mitjan 2016, ACCI\u00d3, l\u2019ag\u00e8ncia per a la competitivitat de l\u2019empresa de la Generalitat de Catalunya, va escollir Ubik Media com a ag\u00e8ncia responsable de dur a terme una labor d\u2019acompanyament per a disset grups de recerca. L\u2019objectiu era ajudar-los a elaborar un pla de m\u00e0rqueting, ja que eren candidats a rebre el segell de qualitat TECNIO, que atorga ACCI\u00d3.<\/p>\n<p>TECNIO aglutina els principals centres i agents de transfer\u00e8ncia de Catalunya. En menys d\u2019una d\u00e8cada, els centres acreditats amb aquest segell han ingressat m\u00e9s de 1.000 milions d\u2019euros, la meitat dels quals provenen de serveis de transfer\u00e8ncia tecnol\u00f2gica a empreses.<\/p>\n<p>Durant dotze mesos, vam participar del programa de creixement que ACCI\u00d3 va proporcionar als investigadors. Els vam fer sessions formatives i els vam assessorar de forma personalitzada perqu\u00e8 fossin capa\u00e7os de desenvolupar el seu pla de m\u00e0rqueting. Despr\u00e9s vam fer un seguiment de la implantaci\u00f3 de les accions definides en cada pla. Vam construir amb ells Canvas, DAFOs i matrius de McKinsey, vam analitzar estrat\u00e8gies 4Cs i vam identificar KPIs, vam valorar canals de venda i distribuci\u00f3 i vam millorar les seves habilitats comercials i comunicatives.<\/p>\n<p>Per\u00f2 el m\u00e9s gratificant d\u2019aquest llarg proc\u00e9s va ser, d\u2019una banda, transmetre\u2019ls la import\u00e0ncia que t\u00e9 per a ells identificar les oportunitats que ofereix el mercat i, de l\u2019altra, donar-los eines perqu\u00e8 fossin autosuficients en el futur.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A mitjan 2016, ACCI\u00d3, l\u2019ag\u00e8ncia per a la competitivitat de l\u2019empresa de la Generalitat de Catalunya, va escollir Ubik Media com a ag\u00e8ncia responsable de dur a terme una labor d\u2019acompanyament per a disset grups de recerca. L\u2019objectiu era ajudar-los a elaborar un pla de&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[60,77,82],"tags":[],"class_list":["post-16284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-ca","category-emprenedoria","category-formacio-i-mentoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FORMACI\u00d3 EN M\u00c0RQUETING PER A CANDIDATS AL SEGELL TECNIO, PER ENC\u00c0RREC D\u2019ACCI\u00d3 - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/formacion-en-marketing-para-candidatos-al-sello-tecnio-por-encargo-de-accio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FORMACI\u00d3 EN M\u00c0RQUETING PER A CANDIDATS AL SEGELL TECNIO, PER ENC\u00c0RREC D\u2019ACCI\u00d3 - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"A mitjan 2016, ACCI\u00d3, l\u2019ag\u00e8ncia per a la competitivitat de l\u2019empresa de la Generalitat de Catalunya, va escollir Ubik Media com a ag\u00e8ncia responsable de dur a terme una labor d\u2019acompanyament per a disset grups de recerca. 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