{"id":17144,"date":"2019-05-06T09:38:38","date_gmt":"2019-05-06T09:38:38","guid":{"rendered":"http:\/\/www.ubikmedia.net\/?p=17144"},"modified":"2019-05-06T09:42:56","modified_gmt":"2019-05-06T09:42:56","slug":"posicionament-en-mitjans-de-cepsa-ri","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/posicionament-en-mitjans-de-cepsa-ri\/","title":{"rendered":"POSICIONAMENT EN MITJANS DE CEPSA R+I"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>L\u2019octubre del 2017, l\u2019empresa Cepsa ens va encarregar una campanya en mitjans de comunicaci\u00f3 per posicionar les seves \u00faltimes innovacions en el sector energ\u00e8tic, coincidint amb la participaci\u00f3 a Expoqu\u00edmica, una de les trobades internacionals m\u00e9s importants del sector qu\u00edmic.<\/p>\n<p>L\u2019estrat\u00e8gia va comportar la realitzaci\u00f3 de diverses notes de premsa centrades en aven\u00e7os importants de la companyia, com la millora de l\u2019efic\u00e0cia a l\u2019extracci\u00f3 de cru, l\u2019aprofitament de subproductes de processos industrials a trav\u00e9s d\u2019una \u201cqu\u00edmica intel\u00b7ligent\u201d i la millora del funcionament i la sostenibilitat dels motors a partir de l\u2019obtenci\u00f3 de combustibles m\u00e9s ecol\u00f2gics.<\/p>\n<p>Els avantatges d\u2019aquesta recerca aplicada es van difondre entre mitjans generalistes i especialitzats. Vam aconseguir una repercussi\u00f3 important, amb una vintena d\u2019impactes en mitjans de premsa escrita i digital, i una audi\u00e8ncia total acumulada de m\u00e9s de dos milions de persones. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019octubre del 2017, l\u2019empresa Cepsa ens va encarregar una campanya en mitjans de comunicaci\u00f3 per posicionar les seves \u00faltimes innovacions en el sector energ\u00e8tic, coincidint amb la participaci\u00f3 a Expoqu\u00edmica, una de les trobades internacionals m\u00e9s importants del sector qu\u00edmic. L\u2019estrat\u00e8gia va comportar la realitzaci\u00f3&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[60,86],"tags":[],"class_list":["post-17144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-ca","category-premsa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POSICIONAMENT EN MITJANS DE CEPSA R+I - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/posicionamiento-en-medios-de-cepsa-ri\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POSICIONAMENT EN MITJANS DE CEPSA R+I - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"L\u2019octubre del 2017, l\u2019empresa Cepsa ens va encarregar una campanya en mitjans de comunicaci\u00f3 per posicionar les seves \u00faltimes innovacions en el sector energ\u00e8tic, coincidint amb la participaci\u00f3 a Expoqu\u00edmica, una de les trobades internacionals m\u00e9s importants del sector qu\u00edmic. 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