{"id":17813,"date":"2019-12-01T18:13:59","date_gmt":"2019-12-01T17:13:59","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=17813"},"modified":"2021-01-08T18:16:15","modified_gmt":"2021-01-08T17:16:15","slug":"esmo-2019-twitter-vhio","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/esmo-2019-twitter-vhio\/","title":{"rendered":"Cobertura del Congr\u00e9s ESMO 2019 des del Twitter del VHIO"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">Des de gener de 2019 gestionem el compte de Twitter del Vall d&#8217;Hebron Institut d&#8217;Oncologia (<\/span><a href=\"https:\/\/twitter.com\/VHIO\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">@VHIO<\/span><\/a><span style=\"font-weight: 400;\">), un centre multidisciplinar de recerca translacional del c\u00e0ncer, ubicat a Barcelona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part de la nostra activitat consisteix en cobrir esdeveniments cient\u00edfics on participen els investigadors del VHIO. I en aquest post destaquem una de les reunions m\u00e9s importants en el camp de l&#8217;oncologia, el Congr\u00e9s anual de l&#8217;ESMO (Societat Europea d&#8217;Oncologia M\u00e8dica).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;edici\u00f3 de 2019, un gran esdeveniment en el qual es van debatre els aven\u00e7os cient\u00edfics m\u00e9s importants de l&#8217;any, va tenir lloc a la Fira de Barcelona. Aquest recinte de 240.000 metres quadrats va acollir m\u00e9s de 27.000 persones. I des Ubik vam estar all\u00e0 per recollir els aspectes m\u00e9s destacats i compartir-los<\/span><i><span style=\"font-weight: 400;\"> on-line<\/span><\/i><span style=\"font-weight: 400;\"> amb l&#8217;audi\u00e8ncia del VHIO a trav\u00e9s d&#8217;un <\/span><i><span style=\"font-weight: 400;\">live-tweeting<\/span><\/i><span style=\"font-weight: 400;\"> amb el hashtag oficial de l&#8217;esdeveniment: #ESMO19.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abans de l&#8217;esdeveniment, vam treballar amb els investigadors del VHIO per donar difusi\u00f3 a Twitter sobre les xerrades on participarien. Quan va arribar el cap de setmana del congr\u00e9s, vam anar-hi presencialment per capturar als experts del VHIO en acci\u00f3. Un cop acabades les seves intervencions, els vam grabar i entrevistar breument i vam publicar aquest contingut a tuiter per fer-lo arribar als que no hi havien pogut assistir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El resultat final va ser un \u00e8xit, i aix\u00ed ens ho van valorar, tant de client com de la nostra comunitat de Twitter. Va ser tot un plaer formar part de la comunicaci\u00f3 de la recerca oncol\u00f2gica d&#8217;avantguarda!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des de gener de 2019 gestionem el compte de Twitter del Vall d&#8217;Hebron Institut d&#8217;Oncologia (@VHIO), un centre multidisciplinar de recerca translacional del c\u00e0ncer, ubicat a Barcelona. Part de la nostra activitat consisteix en cobrir esdeveniments cient\u00edfics on participen els investigadors del VHIO. I en&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-17813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cobertura del Congr\u00e9s ESMO 2019 des del Twitter del VHIO - ubikmedia.net<\/title>\n<meta name=\"description\" content=\"En aquest post destaquem una de les reunions m\u00e9s importants en el camp de l&#039;oncologia, el Congr\u00e9s anual de l&#039;ESMO (Societat Europea d&#039;Oncologia M\u00e8dica).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/esmo-2019-twitter-vhio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cobertura del Congr\u00e9s ESMO 2019 des del Twitter del VHIO - 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