{"id":17941,"date":"2020-07-25T14:13:38","date_gmt":"2020-07-25T12:13:38","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=17941"},"modified":"2021-03-05T14:50:23","modified_gmt":"2021-03-05T13:50:23","slug":"formacio-marqueting-en-linia-upc","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/formacio-marqueting-en-linia-upc\/","title":{"rendered":"Formaci\u00f3 i assessoria en l\u00ednia en m\u00e0rqueting per a centres i grups de la UPC"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">Uns 10 centres i grups de recerca de la <\/span><a href=\"https:\/\/www.upc.edu\/ca?set_language=ca\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Universitat Polit\u00e8cnica de Catalunya<\/span><\/a><span style=\"font-weight: 400;\"> (UPC) havien de renovar el segell TECNIO proporcionat per <\/span><a href=\"http:\/\/www.accio.gencat.cat\/ca\/inici\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ACCI\u00d3<\/span><\/a><span style=\"font-weight: 400;\">, l&#8217;ag\u00e8ncia per a la competitivitat de l&#8217;empresa de la Generalitat de Catalunya. <\/span><a href=\"https:\/\/www.accio.gencat.cat\/ca\/serveis\/innovacio\/tecnologia-per-a-lempresa\/tecnio\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TECNIO<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9s la marca creada per ACCI\u00d3 que aglutina els principals agents de transfer\u00e8ncia tecnol\u00f2gica de Catalunya. En aquest marc, l&#8217;ag\u00e8ncia estableix com a requeriment obligatori per a la renovaci\u00f3 d&#8217;aquest segell, comptar amb un pla de m\u00e0rqueting actualitzat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Davant aquesta necessitat, el <\/span><a href=\"https:\/\/cit.upc.edu\/ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Centre d&#8217;Innovaci\u00f3 i Tecnologia (CIT) de la UPC<\/span><\/a><span style=\"font-weight: 400;\"> ens va contractar perqu\u00e8 acompany\u00e9ssim als 10 grups i centres de R&amp;I amb un programa formatiu i d&#8217;assessoria de 3 mesos de durada. L&#8217;objectiu? Acompanyar-los en el desenvolupament dels seus respectius plans de m\u00e0rqueting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El programa, no era nou per a UbiK, ja que l&#8217;hav\u00edem executat amb \u00e8xit temps enrere per a m\u00e9s de 20 centres i grups de R&amp;I amb necessitats id\u00e8ntiques. El que va resultar nou va ser com vam haver d&#8217;impartir-ho. La pand\u00e8mia ens va sorprendre dues setmanes abans de comen\u00e7ar aix\u00ed que totes les sessions i din\u00e0miques, ja conceptualitzades, les vam haver de transformar per a donar lloc a un programa en l\u00ednia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mirant enrere, corroborem que, malgrat els imprevistos, el programa va funcionar a la perfecci\u00f3. Fet que no hagu\u00e9s estat possible sense la implicaci\u00f3 i immillorable actitud de tots els participants, a qui els desitgem molta sort amb la consecuci\u00f3 dels seus objectius comercials.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Fotografia d&#8217;Ali.m.naderi, distribu\u00efda sota una llic\u00e8ncia CC BY-SA 3.0 Unported.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uns 10 centres i grups de recerca de la Universitat Polit\u00e8cnica de Catalunya (UPC) havien de renovar el segell TECNIO proporcionat per ACCI\u00d3, l&#8217;ag\u00e8ncia per a la competitivitat de l&#8217;empresa de la Generalitat de Catalunya. TECNIO \u00e9s la marca creada per ACCI\u00d3 que aglutina els&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[75,77,82],"tags":[],"class_list":["post-17941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria-ca","category-emprenedoria","category-formacio-i-mentoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formaci\u00f3 i assessoria en l\u00ednia en m\u00e0rqueting per a centres i grups de la UPC - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/ca\/formacio-marqueting-en-linia-upc\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formaci\u00f3 i assessoria en l\u00ednia en m\u00e0rqueting per a centres i grups de la UPC - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"Uns 10 centres i grups de recerca de la Universitat Polit\u00e8cnica de Catalunya (UPC) havien de renovar el segell TECNIO proporcionat per ACCI\u00d3, l&#8217;ag\u00e8ncia per a la competitivitat de l&#8217;empresa de la Generalitat de Catalunya. 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