{"id":18334,"date":"2022-01-30T13:10:23","date_gmt":"2022-01-30T12:10:23","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18334"},"modified":"2023-01-30T13:28:18","modified_gmt":"2023-01-30T12:28:18","slug":"marketing-digital-chatbot","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/marketing-digital-chatbot\/","title":{"rendered":"Disseny i execuci\u00f3 d&#8217;una campanya de m\u00e0rqueting digital per a Xatkit"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">El 2021, vam col\u00b7laborar amb <\/span><a href=\"https:\/\/xatkit.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Xatkit<\/span><\/a><span style=\"font-weight: 400;\"> en el disseny, execuci\u00f3 i an\u00e0lisi d&#8217;una campanya de m\u00e0rqueting. Xatkit va ser el guanyador de l&#8217;edici\u00f3 2021 de l\u2019SpinUOC, l&#8217;esdeveniment d&#8217;emprenedoria i transfer\u00e8ncia de coneixement de la Universitat Oberta de Catalunya (UOC) que <\/span><a href=\"https:\/\/www.ubikmedia.net\/ca\/10-anys-de-spinuoc\/\"><span style=\"font-weight: 400;\">hem ajudat a organitzar<\/span><\/a><span style=\"font-weight: 400;\"> durant els darrers deu anys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;equip de Xatkit ha desenvolupat una soluci\u00f3 de xat bot sense codi que permet als minoristes en l\u00ednia crear el seu propi assistent de botiga digital personalitzat d&#8217;IA en menys de cinc minuts. Col\u00b7laborem amb la startup en dues fases clau del m\u00e0rqueting: prevenda i venda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;objectiu de la campanya de m\u00e0rqueting pr\u00e8via a la venda era captar comer\u00e7os minoristes en l\u00ednia perqu\u00e8 provessin Xatkit i aportessin comentaris per contribuir a la seva millora. Vam desenvolupar missatges i materials, i ens vam posar en contacte i vam fer un seguiment dels potencials beta-testers (desenvolupadors i minoristes en l\u00ednia).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durant la fase de vendes, vam crear una campanya de m\u00e0rqueting per al xat bot optimitzat, ja llest per al seu llan\u00e7ament com a producte. Vam dissenyar un pla d&#8217;acci\u00f3 basat en un embut de vendes, amb qu\u00e8 preten\u00edem arribar als dos p\u00fablics objectiu de Xatkit: desenvolupadors web i minoristes en l\u00ednia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per als materials promocionals inicials de les campanyes, vam crear, optimitzar i analitzar campanyes de pagament per clic (PPC) per a Google i LinkedIn. A m\u00e9s, vam preparar dues cadenes de correus electr\u00f2nics per fer un seguiment de les persones que havien registrat el seu inter\u00e8s a saber m\u00e9s sobre Xatkit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Felicitem Xatkit pel seu producte innovador i desitgem a l&#8217;equip molt \u00e8xit en el seu desenvolupament futur.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 2021, vam col\u00b7laborar amb Xatkit en el disseny, execuci\u00f3 i an\u00e0lisi d&#8217;una campanya de m\u00e0rqueting. Xatkit va ser el guanyador de l&#8217;edici\u00f3 2021 de l\u2019SpinUOC, l&#8217;esdeveniment d&#8217;emprenedoria i transfer\u00e8ncia de coneixement de la Universitat Oberta de Catalunya (UOC) que hem ajudat a organitzar durant&#8230;<\/p>\n","protected":false},"author":3,"featured_media":18332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[48,67,71],"tags":[117,120,139,140],"class_list":["post-18334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-comunicacion-digital","category-emprendimiento","tag-uoc","tag-emprendimiento","tag-chatbot","tag-spinuoc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disseny i execuci\u00f3 d&#039;una campanya de m\u00e0rqueting digital per a Xatkit - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/marketing-digital-chatbot\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disseny i execuci\u00f3 d&#039;una campanya de m\u00e0rqueting digital per a Xatkit - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"El 2021, vam col\u00b7laborar amb Xatkit en el disseny, execuci\u00f3 i an\u00e0lisi d&#8217;una campanya de m\u00e0rqueting. 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