{"id":18471,"date":"2023-05-10T14:57:00","date_gmt":"2023-05-10T12:57:00","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18471"},"modified":"2023-05-10T16:29:06","modified_gmt":"2023-05-10T14:29:06","slug":"estrategia-de-comunicacio-projecte-photoheart","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/estrategia-de-comunicacio-projecte-photoheart\/","title":{"rendered":"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">A finals de 2021, el <\/span><a href=\"https:\/\/www.iqac.csic.es\/mcs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">grup de Qu\u00edmica M\u00e8dica<\/span><\/a><span style=\"font-weight: 400;\"> de l\u2019Institut de Qu\u00edmica Avan\u00e7ada de Catalunya (IQAC-CSIC),<\/span><span style=\"font-weight: 400;\"> ens va encarregar <\/span><span style=\"font-weight: 400;\">el <\/span><b>desenvolupament de la marca, l\u2019estrat\u00e8gia de comunicaci\u00f3 i els productes de comunicaci\u00f3 del projecte PhotoHeart, <\/b><span style=\"font-weight: 400;\">que desenvolupa una nova ter\u00e0pia de fotofarmacologia per a minimitzar el dany cardiovascular despr\u00e9s d\u2019un infart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019estrat\u00e8gia de comunicaci\u00f3 que hem proposat es basa a concentrar els esfor\u00e7os en un petit nombre d\u2019accions clau, i aix\u00ed optimitzar l\u2019impacte. Des d\u2019UbiK, vam <\/span><b>crear la identitat visual<\/b><span style=\"font-weight: 400;\"> del projecte i les seves narratives, i tamb\u00e9 vam <\/span><b>dissenyar <\/b><a href=\"https:\/\/www.iqac.csic.es\/mcs\/photoheart\/\" target=\"_blank\" rel=\"noopener\"><b>la p\u00e0gina del projecte<\/b> <\/a><span style=\"font-weight: 400;\">al web de l\u2019IQAC. \u00c9s una p\u00e0gina fresca i amb suports gr\u00e0fics que faciliten la lectura i comprensi\u00f3 del projecte. Tamb\u00e9 vam crear l\u2019<\/span><b>estrat\u00e8gia de comunicaci\u00f3 a les xarxes socials<\/b><span style=\"font-weight: 400;\">, amb una guia de hashtags i consells per millorar-ne la difusi\u00f3, aix\u00ed com un <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=pPG1S6T1Pws&amp;t=2s\" target=\"_blank\" rel=\"noopener\"><b>v\u00eddeo<\/b><\/a><b> i un <\/b><a href=\"https:\/\/www.iqac.csic.es\/mcs\/wp-content\/uploads\/2022\/11\/PH_Diptic_Digital_CAT.pdf\" target=\"_blank\" rel=\"noopener\"><b>d\u00edptic<\/b><\/a><b> divulgatius.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/pPG1S6T1Pws\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">PhotoHeart es \u00fan projecte recolzat per la Fundaci\u00f3 \u201dla Caixa\u201d a trav\u00e9s de les seves ajudes <a href=\"https:\/\/caixaresearch.org\/ca\/convocatoria-caixaresearch-investigacio-salut-2021-projecte-fotofarmacologia\" target=\"_blank\" rel=\"noopener\">CaixaResearch en Investigaci\u00f3 i Salut<\/a>, i compta amb un consorci interdisciplinar que, a m\u00e9s de l\u2019IQAC, que desenvolupa el f\u00e0rmac, inclou el Vall d\u2019Hebron Institut de Recerca (VHIR ), que lidera els assajos in vitro i en models animals, i la Universitat Johns Hopkins University (JHU) dels EUA, que desenvolupa el dispositiu m\u00e8dic per a il\u00b7luminar la zona afectada i aix\u00ed poder activar el f\u00e0rmac quan aquest es necessita. A m\u00e9s, PhotoHeart compta amb l\u2019associaci\u00f3 de pacients GICOR com a soci del projecte, cosa que no nom\u00e9s facilita la comunicaci\u00f3 del projecte a audi\u00e8ncies benefici\u00e0ries, sin\u00f3 que tamb\u00e9 ens permet millorar com i qu\u00e8 expliquem a partir del feedback d\u2019una comunitat d\u2019inter\u00e8s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despr\u00e9s d\u2019aquest desplegament inicial de marca i productes de comunicaci\u00f3, aquest 2023 vam concentrar els esfor\u00e7os en crear enlla\u00e7os amb una altra comunitat d\u2019inter\u00e8s vital pel futur del projecte: el sector emprenedor en farmacologia i dispositius m\u00e8dics.\u00a0 Per fer-ho, vam organitzar un <\/span><b><i>workshop <\/i><\/b><b>al Museu de la Ci\u00e8ncia CosmoCaixa<\/b><span style=\"font-weight: 400;\"> que va reunir investigadors, emprenedors i membres del sector farmac\u00e8utic per discutir sobre les necessitats i oportunitats de la fotofarmacologia. L&#8217;esdeveniment va tenir una molt bona acollida, i ens va permetre potenciar el <\/span><i><span style=\"font-weight: 400;\">networking <\/span><\/i><span style=\"font-weight: 400;\">i establir converses i contactes fruct\u00edfers entre els m\u00e9s de cinquanta assistents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El projecte segueix en curs i, de fet, queda molt m\u00e9s per fer. Seguirem treballant amb l\u2019Amadeu Llebaria (IQAC-CSIC), el Javier Inserte (VHIR), el Pedro Irazoqui (JHU) i els seus equips per explicar-vos tot els que vagi passant i aix\u00ed contribuir des de la comunicaci\u00f3 a un projecte que pot millorar la vida de moltes persones, aqu\u00ed a casa nostra i arreu.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A finals de 2021, el grup de Qu\u00edmica M\u00e8dica de l\u2019Institut de Qu\u00edmica Avan\u00e7ada de Catalunya (IQAC-CSIC), ens va encarregar el desenvolupament de la marca, l\u2019estrat\u00e8gia de comunicaci\u00f3 i els productes de comunicaci\u00f3 del projecte PhotoHeart, que desenvolupa una nova ter\u00e0pia de fotofarmacologia per a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":18489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[66,73,84],"tags":[162],"class_list":["post-18471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-comunicativa-ca","category-comunicacio-digital","category-multimedia-ca","tag-fotofarmacologia-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart - ubikmedia.net<\/title>\n<meta name=\"description\" content=\"L\u2019IQAC-CSIC ens va encarregar el desenvolupament de la marca, l\u2019estrat\u00e8gia i els productes de comunicaci\u00f3 del projecte PhotoHeart.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"L\u2019IQAC-CSIC ens va encarregar el desenvolupament de la marca, l\u2019estrat\u00e8gia i els productes de comunicaci\u00f3 del projecte PhotoHeart.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/\" \/>\n<meta property=\"og:site_name\" content=\"ubikmedia.net\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-10T12:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T14:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2023\/05\/PhotoHeart_WebUbik-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"875\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Blanca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blanca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/\"},\"author\":{\"name\":\"Blanca\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#\\\/schema\\\/person\\\/035bee95e095646181a28f0e3d8c4e61\"},\"headline\":\"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart\",\"datePublished\":\"2023-05-10T12:57:00+00:00\",\"dateModified\":\"2023-05-10T14:29:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/\"},\"wordCount\":493,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PhotoHeart_WebUbik-2.jpg\",\"keywords\":[\"Fotofarmacologia\"],\"articleSection\":[\"Estrat\u00e8gia Comunicativa\",\"Comunicaci\u00f3 Digital\",\"Multim\u00e8dia\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/\",\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/\",\"name\":\"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart - ubikmedia.net\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PhotoHeart_WebUbik-2.jpg\",\"datePublished\":\"2023-05-10T12:57:00+00:00\",\"dateModified\":\"2023-05-10T14:29:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#\\\/schema\\\/person\\\/035bee95e095646181a28f0e3d8c4e61\"},\"description\":\"L\u2019IQAC-CSIC ens va encarregar el desenvolupament de la marca, l\u2019estrat\u00e8gia i els productes de comunicaci\u00f3 del projecte PhotoHeart.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PhotoHeart_WebUbik-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PhotoHeart_WebUbik-2.jpg\",\"width\":1417,\"height\":875,\"caption\":\"PhotoHeart\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/estrategia-comunicacion-proyecto-photoheart\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#website\",\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/\",\"name\":\"ubikmedia.net\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ubikmedia.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#\\\/schema\\\/person\\\/035bee95e095646181a28f0e3d8c4e61\",\"name\":\"Blanca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/480e47a1d0caa14d60f86bdf6de370731f819903b45e21cd424e50a27e35ffed?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/480e47a1d0caa14d60f86bdf6de370731f819903b45e21cd424e50a27e35ffed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/480e47a1d0caa14d60f86bdf6de370731f819903b45e21cd424e50a27e35ffed?s=96&d=mm&r=g\",\"caption\":\"Blanca\"},\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/ca\\\/author\\\/blanca\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart - ubikmedia.net","description":"L\u2019IQAC-CSIC ens va encarregar el desenvolupament de la marca, l\u2019estrat\u00e8gia i els productes de comunicaci\u00f3 del projecte PhotoHeart.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/","og_locale":"ca_ES","og_type":"article","og_title":"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart - ubikmedia.net","og_description":"L\u2019IQAC-CSIC ens va encarregar el desenvolupament de la marca, l\u2019estrat\u00e8gia i els productes de comunicaci\u00f3 del projecte PhotoHeart.","og_url":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/","og_site_name":"ubikmedia.net","article_published_time":"2023-05-10T12:57:00+00:00","article_modified_time":"2023-05-10T14:29:06+00:00","og_image":[{"width":1417,"height":875,"url":"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2023\/05\/PhotoHeart_WebUbik-2.jpg","type":"image\/jpeg"}],"author":"Blanca","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Blanca","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/#article","isPartOf":{"@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/"},"author":{"name":"Blanca","@id":"https:\/\/www.ubikmedia.net\/#\/schema\/person\/035bee95e095646181a28f0e3d8c4e61"},"headline":"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart","datePublished":"2023-05-10T12:57:00+00:00","dateModified":"2023-05-10T14:29:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/"},"wordCount":493,"commentCount":0,"image":{"@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2023\/05\/PhotoHeart_WebUbik-2.jpg","keywords":["Fotofarmacologia"],"articleSection":["Estrat\u00e8gia Comunicativa","Comunicaci\u00f3 Digital","Multim\u00e8dia"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/","url":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/","name":"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart - ubikmedia.net","isPartOf":{"@id":"https:\/\/www.ubikmedia.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/#primaryimage"},"image":{"@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2023\/05\/PhotoHeart_WebUbik-2.jpg","datePublished":"2023-05-10T12:57:00+00:00","dateModified":"2023-05-10T14:29:06+00:00","author":{"@id":"https:\/\/www.ubikmedia.net\/#\/schema\/person\/035bee95e095646181a28f0e3d8c4e61"},"description":"L\u2019IQAC-CSIC ens va encarregar el desenvolupament de la marca, l\u2019estrat\u00e8gia i els productes de comunicaci\u00f3 del projecte PhotoHeart.","breadcrumb":{"@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/#primaryimage","url":"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2023\/05\/PhotoHeart_WebUbik-2.jpg","contentUrl":"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2023\/05\/PhotoHeart_WebUbik-2.jpg","width":1417,"height":875,"caption":"PhotoHeart"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ubikmedia.net\/estrategia-comunicacion-proyecto-photoheart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ubikmedia.net\/ca\/"},{"@type":"ListItem","position":2,"name":"Estrat\u00e8gia de comunicaci\u00f3, marca i workshop d\u2019innovaci\u00f3 pel projecte Photoheart"}]},{"@type":"WebSite","@id":"https:\/\/www.ubikmedia.net\/#website","url":"https:\/\/www.ubikmedia.net\/","name":"ubikmedia.net","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ubikmedia.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/www.ubikmedia.net\/#\/schema\/person\/035bee95e095646181a28f0e3d8c4e61","name":"Blanca","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/480e47a1d0caa14d60f86bdf6de370731f819903b45e21cd424e50a27e35ffed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/480e47a1d0caa14d60f86bdf6de370731f819903b45e21cd424e50a27e35ffed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/480e47a1d0caa14d60f86bdf6de370731f819903b45e21cd424e50a27e35ffed?s=96&d=mm&r=g","caption":"Blanca"},"url":"https:\/\/www.ubikmedia.net\/ca\/author\/blanca\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/posts\/18471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/comments?post=18471"}],"version-history":[{"count":4,"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/posts\/18471\/revisions"}],"predecessor-version":[{"id":18483,"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/posts\/18471\/revisions\/18483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/media\/18489"}],"wp:attachment":[{"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/media?parent=18471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/categories?post=18471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ubikmedia.net\/ca\/wp-json\/wp\/v2\/tags?post=18471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}