{"id":18508,"date":"2023-06-16T12:03:31","date_gmt":"2023-06-16T10:03:31","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18508"},"modified":"2023-06-16T12:03:31","modified_gmt":"2023-06-16T10:03:31","slug":"pla-de-comunicacio-sincrotro-alba","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/pla-de-comunicacio-sincrotro-alba\/","title":{"rendered":"Pla de comunicaci\u00f3 Sincrotr\u00f3 ALBA II"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">Els darrers mesos de 2022, vam treballar amb l&#8217;equip de comunicaci\u00f3 del <\/span><a href=\"https:\/\/www.cells.es\/ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sincrotr\u00f3 ALBA<\/span><\/a><span style=\"font-weight: 400;\">, encap\u00e7alat per l\u2019Ana Bel\u00e9n Mart\u00ednez, i amb la supervisi\u00f3 de l\u2019equip directiu, en l\u2019estrat\u00e8gia de comunicaci\u00f3 del futur ALBA II, l<\/span><span style=\"font-weight: 400;\">&#8216;evoluci\u00f3 prevista del sincrotr\u00f3 actual amb una font de llum de quarta generaci\u00f3.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El sincrotr\u00f3 ALBA, a Cerdanyola del Vall\u00e8s, \u00e9s la infraestructura cient\u00edfic-tecnol\u00f2gica m\u00e9s gran d\u2019Espanya, i d\u00f3na serveis cada any a m\u00e9s de 2.000 investigadors i t\u00e8cnics d\u2019empreses de tot l\u2019Estat i tamb\u00e9 de la resta d\u2019Europa. Amb l\u2019ALBA II, l\u2019objectiu \u00e9s dotar de noves capacitats anal\u00edtiques a la ind\u00fastria i la recerca per a donar resposta als desafiaments que tenim com a societat en temes com la salut, el canvi clim\u00e0tic o l\u2019energia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els reptes a afrontar eren la necessitat de refor\u00e7ar la comunicaci\u00f3 del nou projecte sense interferir \u2014ben al contrari, l\u2019objectiu \u00e9s sumar\u2014 en la difusi\u00f3 de l\u2019accelerador actual, l\u2019ALBA. L\u2019ALBA II es troba en un moment clau, havent iniciat ja els desenvolupaments t\u00e8cnics que el faran possible, aix\u00ed com l\u2019ampliaci\u00f3 dels seus terrenys. En canvi, ALBA no nom\u00e9s est\u00e0 en plena producci\u00f3 sin\u00f3 que ha assolit una maduresa cient\u00edfico-t\u00e8cnica que es tradueix en un gran nombre de publicacions i noves col\u00b7laboracions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des d&#8217;Ubik Media, vam aportar una visi\u00f3 externa i l\u2019expertesa en comunicaci\u00f3 corporativa i cient\u00edfica de projectes d\u2019alta complexitat com aquest. <\/span><span style=\"font-weight: 400;\">A m\u00e9s, com passa tantes vegades, calia ser molt eficients amb els recursos destinats a l\u2019acci\u00f3 de comunicaci\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els eixos sobre els quals vam vertebrar el Pla de Comunicaci\u00f3 de l\u2019ALBA II s\u00f3n tres. <\/span><span style=\"font-weight: 400;\">En primer lloc, transmetre el potencial cient\u00edfic i tecnol\u00f2gic de la nova instal\u00b7laci\u00f3 de llum sincrotr\u00f3, tot involucrant actors clau i refor\u00e7ant el programa educatiu. En segon lloc, augmentar la visibilitat d&#8217;ALBA II com a soci en la creaci\u00f3 de noves oportunitats en recerca i ind\u00fastria per a consolidar-lo aix\u00ed com una instal\u00b7laci\u00f3 d&#8217;avantguarda. Finalment, vam identificar la necessitat d\u2019una comunicaci\u00f3 centrada tant en els usuaris, que han ajudat a definir els requisits tecnol\u00f2gics i les noves capacitats de l\u2019ALBA II, com en l\u2019equip intern que ha de contribuir i percebre l\u2019\u00e8xit de l\u2019ALBA II com un projecte compartit i de futur.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El pla d\u2019accions incorpora elements com el desenvolupament d\u2019una marca espec\u00edfica sota el paraigua de la marca global, aix\u00ed com l\u2019organitzaci\u00f3 d\u2019activitats cient\u00edfiques i de<\/span><i><span style=\"font-weight: 400;\"> networking<\/span><\/i><span style=\"font-weight: 400;\"> amb totes les comunitats d\u2019inter\u00e8s. A m\u00e9s, es proposa una estrat\u00e8gia digital per tal que la pres\u00e8ncia digital del nou projecte posi el focus en les necessitats i oportunitats de cada moment, i creixi a mesura que el projecte avan\u00e7a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara ja nom\u00e9s ens queda desitjar tots els encerts i la sort a l\u2019equip ALBA. Estarem amatents a com avan\u00e7a el projecte.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els darrers mesos de 2022, vam treballar amb l&#8217;equip de comunicaci\u00f3 del Sincrotr\u00f3 ALBA, encap\u00e7alat per l\u2019Ana Bel\u00e9n Mart\u00ednez, i amb la supervisi\u00f3 de l\u2019equip directiu, en l\u2019estrat\u00e8gia de comunicaci\u00f3 del futur ALBA II, l&#8216;evoluci\u00f3 prevista del sincrotr\u00f3 actual amb una font de llum de&#8230;<\/p>\n","protected":false},"author":3,"featured_media":18504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[66],"tags":[168],"class_list":["post-18508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-comunicativa-ca","tag-sincroto-alba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pla de comunicaci\u00f3 Sincrotr\u00f3 ALBA II - 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