{"id":18522,"date":"2023-06-26T10:06:26","date_gmt":"2023-06-26T08:06:26","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18522"},"modified":"2023-06-26T10:06:26","modified_gmt":"2023-06-26T08:06:26","slug":"campanya-digital-per-a-futurs-residents-de-lhospital-sant-joan-de-deu","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/campanya-digital-per-a-futurs-residents-de-lhospital-sant-joan-de-deu\/","title":{"rendered":"Campanya digital per a futurs residents de l’Hospital Sant Joan de D\u00e9u"},"content":{"rendered":"
<\/div>

Aquest 2023, ens van encarregar la preparaci\u00f3 de la <\/span>campanya per a captar futurs residents de medicina i infermeria per a l’Hospital Sant Joan de D\u00e9u de Barcelona (SJD)<\/b>, el centre maternoinfantil l\u00edder en oncologia pedi\u00e0trica a Europa.<\/span><\/p>\n

Vam <\/span>dissenyar una estrat\u00e8gia de comunicaci\u00f3 digital <\/b>per a: a) captar nous residents en les diferents especialitats, b) posicionar SJD com un hospital prestigi\u00f3s especialitzat en pediatria i salut maternoinfantil i c) presentar l’oferta formativa d’una manera atractiva i diferenciada. Del proc\u00e9s de conceptualitzaci\u00f3 en va sorgir el lema de campanya: \u00abJunts Constru\u00efm el Futur\u00bb, que recollia un dels missatges for\u00e7a del centre: que residents i SJD s\u2019acompanyen en el seu creixement per fer millor medicina i tenir cura dels pacients.\u00a0<\/span><\/p>\n

Per parlar d\u2019aquest futur i dels motius per escollir SJD per a la resid\u00e8ncia, <\/span>vam convidar a residents d<\/b>‘infermeria<\/b><\/a> i <\/b>medicina<\/b><\/a> a explicar-nos la seva experi\u00e8ncia,<\/b> en un v\u00eddeo que vam moure a xarxes socials. A m\u00e9s, vam produir altres materials multim\u00e8dia, com un <\/span>v\u00eddeo de presentaci\u00f3 del centre<\/span><\/a>, una <\/span>c\u00e0psula per a TikTok<\/span><\/a> i el<\/span> cartell per anunciar la Jornada de Portes Obertes<\/span><\/a>. Des d’Ubik ens vam encarregar dels guions, entrevistes i rodatges (amb l’assist\u00e8ncia de Let’s Film), a m\u00e9s d\u2019organitzar una <\/span>sessi\u00f3 fotogr\u00e0fica<\/span><\/a> centrada en l’acci\u00f3 dels professionals sanitaris per al cartell de la campanya.<\/span><\/p>\n

Els residents SJD s\u00f3n joves d’entre 20 i 30 anys<\/b>, i per aix\u00f2 les plataformes priorit\u00e0ries de la campanya <\/span>van ser Instagram i TikTok<\/b>, tot i que vam completar l\u2019acci\u00f3 org\u00e0nica Twitter, Facebook, LinkedIn i YouTube, per arribar tamb\u00e9 a les audi\u00e8ncies secund\u00e0ries, entre les quals hi ha les persones que confien en SJD per la seva salut.<\/span><\/p>\n

Les setmanes pr\u00e8vies a l\u2019elecci\u00f3 de places, vam difondre les converses entre metges i infermeres i tamb\u00e9 vam llen\u00e7ar un seguit de <\/span>directes d\u2019Instagram<\/b>, on residents de cada especialitat van compartir les seves experi\u00e8ncies a l’hospital i van respondre preguntes del p\u00fablic.<\/span><\/p>\n

Ha estat engrescador treballar amb xarxes com <\/span>TikTok,<\/b> fins ara poc habituals en campanyes cient\u00edfiques i de salut, per\u00f2 que <\/span>sovint s\u00f3n el millor canal per connectar amb audi\u00e8ncies m\u00e9s joves. <\/b>El repte sempre \u00e9s trobar un estil fresc i informal, sense perdre rigor i seguir sumant al posicionament de qualitat de SJD.\u00a0<\/span><\/p>\n

Els resultats ho diuen tot: <\/span>objectius assolits amb escreix<\/b>. I, el que \u00e9s m\u00e9s important en projectes com aquest, ha estat un plaer treballar amb l’equip de l\u2019Hospital Sant Joan de D\u00e9u. Ara, com els nous residents, ja som del SJD per sempre!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Aquest 2023, ens van encarregar la preparaci\u00f3 de la campanya per a captar futurs residents de medicina i infermeria per a l’Hospital Sant Joan de D\u00e9u de Barcelona (SJD), el centre maternoinfantil l\u00edder en oncologia pedi\u00e0trica a Europa. Vam dissenyar una estrat\u00e8gia de comunicaci\u00f3 digital…<\/p>\n","protected":false},"author":3,"featured_media":18525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[48,66,73,84],"tags":[],"class_list":["post-18522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-estrategia-comunicativa-ca","category-comunicacio-digital","category-multimedia-ca"],"yoast_head":"\nCampanya digital per a futurs residents de l'Hospital Sant Joan de D\u00e9u - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/campana-digital-para-futuros-residentes-del-hospital-sant-joan-de-deu\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanya digital per a futurs residents de l'Hospital Sant Joan de D\u00e9u - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"Aquest 2023, ens van encarregar la preparaci\u00f3 de la campanya per a captar futurs residents de medicina i infermeria per a l’Hospital Sant Joan de D\u00e9u de Barcelona (SJD), el centre maternoinfantil l\u00edder en oncologia pedi\u00e0trica a Europa. 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