{"id":18791,"date":"2024-03-14T12:30:59","date_gmt":"2024-03-14T11:30:59","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18791"},"modified":"2024-03-14T12:31:29","modified_gmt":"2024-03-14T11:31:29","slug":"estrategia-de-comunicacio-biocluster-innovacio-i-salut-hospitalet-de-llobregat","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/estrategia-de-comunicacio-biocluster-innovacio-i-salut-hospitalet-de-llobregat\/","title":{"rendered":"Estrat\u00e8gia de comunicaci\u00f3 del Biocl\u00faster d\u2019Innovaci\u00f3 i Salut de l\u2019Hospitalet de Llobregat"},"content":{"rendered":"
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L’any 2022 ens van contractar per a desenvolupar l\u2019estrat\u00e8gia de comunicaci\u00f3 d\u2019un nou cl\u00faster d’innovaci\u00f3 biom\u00e8dica a l\u00bbHospitalet de Llobregat. El hub, que ara es coneix ja com el Biocl\u00faster d\u2019Innovaci\u00f3 i Salut, s’ha creat en el marc de la iniciativa PECT, \u201c4locaLHealth\u201d, finan\u00e7ada pel Fons Europeu de Desenvolupament Regional (FEDER). El Biocl\u00faster es construeix al voltant de l’<\/span>Hospital Universitari de Bellvitge<\/span><\/a> i del seu centre de recerca, l\u2019<\/span>IDIBELL<\/span><\/a>, aix\u00ed com de l’Institut Catal\u00e0 d’Oncologia (<\/span>ICO<\/span><\/a>), el campus de salut de la <\/span>Universitat de Barcelona<\/span><\/a>, i l’<\/span>Hospital Sant Joan de D\u00e9u Barcelona<\/span><\/a> d’Esplugues de Llobregat. El projecte el lidera l\u2019Ajuntament de l\u2019Hospitalet en col\u00b7laboraci\u00f3 amb l\u2019Ajuntament d\u2019Esplugues.\u00a0<\/span><\/p>\n

Com a part de l’an\u00e0lisi estrat\u00e8gica inicial, primer vam dur a terme un petit estudi de <\/span>benchmark<\/span><\/i> per analitzar els actius, activitats i objectius de comunicaci\u00f3 de <\/span>hubs <\/span><\/i>biom\u00e8dics similars a tot el m\u00f3n.\u00a0 Utilitzant els coneixements recollits d’aquesta an\u00e0lisi, vam desenvolupar l’estrat\u00e8gia de comunicaci\u00f3 del biocl\u00faster, que inclou la creaci\u00f3 de la seva marca i logotip. El pla de comunicaci\u00f3 va ampliar l’estrat\u00e8gia de col\u00b7laboraci\u00f3 iniciada pels socis a trav\u00e9s de la iniciativa \u201cSmart Health Communities\u201d i es va centrar en els punts forts, els reptes i les necessitats de posar en marxa un parc empresarial d’emprenedoria i innovaci\u00f3.<\/span><\/p>\n

\"\"<\/p>\n

L’estrat\u00e8gia proposada va identificar la necessitat d’una narrativa sint\u00e8tica i sumativa, i basada en l’acci\u00f3, que construeix la marca del nou cl\u00faster sobre les iniciatives ja actives en col\u00b7laboraci\u00f3 amb socis industrials. Tamb\u00e9 va mostrar les oportunitats \u00faniques que ofereix la ubicaci\u00f3 a la frontera entre l’Hospitalet i Barcelona, i els forts vincles amb hospitals i centres de recerca de refer\u00e8ncia mundial. A m\u00e9s, hem ajudat a identificar les \u00e0rees on les institucions membres tenen m\u00e9s fortaleses i, per tant, en les quals poden col\u00b7laborar amb les empreses.<\/span><\/p>\n

El passat 2023, vam tornar a treballar amb ells per a crear un document de presentaci\u00f3 del Biocl\u00faster, destinat a atraure l\u2019inter\u00e8s d\u2019empreses que vulguin instal\u00b7lar-se al parc biom\u00e8dic al costat de l\u2019Hospital de Bellvitge, que es desenvolupa en el context del soterrament de la Granvia en aquesta zona de l\u2019Hospitalet, i que es detalla en el Pla Director Urban\u00edstic (PDU) Biopol-Granvia.<\/span><\/p>\n

 <\/p>\n

\"\"<\/span><\/p>\n

En el moment d’escriure aquest text, el nou biocl\u00faster est\u00e0 ultimant la seva organitzaci\u00f3 fundacional i es prepara per posar al mercat els seus terrenys per als inversors que vulguin traslladar o iniciar la seva activitat a la zona. Es preveu que aquest nou parc empresarial cre\u00ef 50.000 nous llocs de treball qualificats i fins a 7.000 milions d’euros d’ingressos anuals.<\/span><\/p>\n

Ens fa molta il\u00b7lusi\u00f3 haver format part d’aquesta incre\u00efble iniciativa que tindr\u00e0 un gran impacte en la salut de moltes persones a Catalunya i arreu del m\u00f3n.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L’any 2022 ens van contractar per a desenvolupar l\u2019estrat\u00e8gia de comunicaci\u00f3 d\u2019un nou cl\u00faster d’innovaci\u00f3 biom\u00e8dica a l\u00bbHospitalet de Llobregat. El hub, que ara es coneix ja com el Biocl\u00faster d\u2019Innovaci\u00f3 i Salut, s’ha creat en el marc de la iniciativa PECT, \u201c4locaLHealth\u201d, finan\u00e7ada pel…<\/p>\n","protected":false},"author":3,"featured_media":18778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[48,66,75],"tags":[],"class_list":["post-18791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-estrategia-comunicativa-ca","category-consultoria-ca"],"yoast_head":"\nEstrat\u00e8gia de comunicaci\u00f3 del Biocl\u00faster d\u2019Innovaci\u00f3 i Salut de l\u2019Hospitalet de Llobregat - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/estrategia-de-comunicacion-biocluster-de-innovacion-y-salud-hospitalet-de-llobregat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e8gia de comunicaci\u00f3 del Biocl\u00faster d\u2019Innovaci\u00f3 i Salut de l\u2019Hospitalet de Llobregat - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"L’any 2022 ens van contractar per a desenvolupar l\u2019estrat\u00e8gia de comunicaci\u00f3 d\u2019un nou cl\u00faster d’innovaci\u00f3 biom\u00e8dica a l\u00bbHospitalet de Llobregat. 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