{"id":19097,"date":"2024-08-12T12:45:10","date_gmt":"2024-08-12T10:45:10","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=19097"},"modified":"2024-08-12T12:45:10","modified_gmt":"2024-08-12T10:45:10","slug":"captacio-talent-programa-doctorat-internacional-del-crg","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/captacio-talent-programa-doctorat-internacional-del-crg\/","title":{"rendered":"Captaci\u00f3 de talent per al programa de doctorat internacional del Centre de Regulaci\u00f3 Gen\u00f2mica"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><strong>La tardor de 2023, el <a href=\"https:\/\/www.crg.eu\/en\">Centre de Regulaci\u00f3 Gen\u00f2mica<\/a> (CRG) va obrir una nova convocat\u00f2ria del seu <a href=\"https:\/\/www.crg.eu\/en\/content\/training-phd-students\/crg-international-phd-fellowships-programme\">programa de doctorat internacional<\/a> que en aquesta edici\u00f3 oferia 15 beques. Per tal de millorar la captaci\u00f3 d\u2019investigadors d\u2019arreu del m\u00f3n, ens van encarregar una campanya a Instagram (IG) i X (Twitter), les dues plataformes on es troba la seva comunitat d&#8217;inter\u00e8s.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campanya tenia com a objectiu millorar el posicionament del CRG com un centre d&#8217;excel\u00b7l\u00e8ncia internacional en recerca biom\u00e8dica i, sobretot, donar a con\u00e8ixer el seu programa de doctorat i diferenciar-lo d\u2019altres programes existents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ubik va liderar l&#8217;estrat\u00e8gia de la campanya, des de la conceptualitzaci\u00f3 fins a la seva implementaci\u00f3, incl\u00f2s el disseny d&#8217;un embut de captaci\u00f3, la segmentaci\u00f3 dels p\u00fablics, l&#8217;estrat\u00e8gia d&#8217;inversi\u00f3 i el pla de difusi\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ha estat un plaer treballar amb un centre d&#8217;investigaci\u00f3 biom\u00e8dic pioner a Barcelona i a Europa, per ajudar-los a impulsar el seu programa de doctorat i donar a con\u00e8ixer el talent cient\u00edfic que acullen i formen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encarem projectes de captaci\u00f3 de talent jove, com aquest, sempre amb una dosi extra d\u2019il\u00b7lusi\u00f3: a m\u00e9s d\u2019assolir els objectius del client, sabem que la nostra acci\u00f3 de comunicaci\u00f3 t\u00e9 un impacte en el futur dels investigadors i, en aquest cas, de la recerca biom\u00e8dica.<\/span><\/p>\n<p><b>Algunes de les publicacions de la campanya:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A X (Twitter): <\/span><a href=\"https:\/\/x.com\/CRGenomica\/status\/1730163403350519997\"><span style=\"font-weight: 400;\">Invitaci\u00f3 portes obertes<\/span><\/a><span style=\"font-weight: 400;\">, carrusels per presentar els investigadors principals (<\/span><a href=\"https:\/\/x.com\/CRGenomica\/status\/1734872582942323067\"><span style=\"font-weight: 400;\">PhD bioinform\u00e0tica<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/x.com\/CRGenomica\/status\/1734859395803041799\"><span style=\"font-weight: 400;\">PhD f\u00edsica<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/x.com\/CRGenomica\/status\/1734868015299080499\"><span style=\"font-weight: 400;\">PhD biologia<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/p\/C0J4sJTtUT9\/#advertiser\"><span style=\"font-weight: 400;\">Invitaci\u00f3 portes obertes<\/span><\/a><span style=\"font-weight: 400;\">, carrusels per presentar els investigadors principals (<\/span><a href=\"https:\/\/www.instagram.com\/p\/C0wnKN2tALm\/#advertiser\"><span style=\"font-weight: 400;\">PhD bioinform\u00e0tica<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/p\/C0wooPftu8p\/#advertiser\"><span style=\"font-weight: 400;\">PhD f\u00edsica<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/p\/C0wmIvbNRST\/#advertiser\"><span style=\"font-weight: 400;\">PhD biologia<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La tardor de 2023, el Centre de Regulaci\u00f3 Gen\u00f2mica (CRG) va obrir una nova convocat\u00f2ria del seu programa de doctorat internacional que en aquesta edici\u00f3 oferia 15 beques. Per tal de millorar la captaci\u00f3 d\u2019investigadors d\u2019arreu del m\u00f3n, ens van encarregar una campanya a Instagram&#8230;<\/p>\n","protected":false},"author":3,"featured_media":19093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[66,73],"tags":[],"class_list":["post-19097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-comunicativa-ca","category-comunicacio-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Captaci\u00f3 de talent per al programa de doctorat internacional del Centre de Regulaci\u00f3 Gen\u00f2mica - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/captacion-talento-para-programa-doctorado-internacional-del-crg\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Captaci\u00f3 de talent per al programa de doctorat internacional del Centre de Regulaci\u00f3 Gen\u00f2mica - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"La tardor de 2023, el Centre de Regulaci\u00f3 Gen\u00f2mica (CRG) va obrir una nova convocat\u00f2ria del seu programa de doctorat internacional que en aquesta edici\u00f3 oferia 15 beques. 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