{"id":19158,"date":"2024-10-16T12:50:51","date_gmt":"2024-10-16T10:50:51","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=19158"},"modified":"2024-12-02T10:29:36","modified_gmt":"2024-12-02T09:29:36","slug":"construint-la-comunitat-de-recerca-sabe","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/construint-la-comunitat-de-recerca-sabe\/","title":{"rendered":"Construint la Comunitat de recerca \u00abSABE\u00bb amb la Fundaci\u00f3 Daniel i Nina Carasso"},"content":{"rendered":"
<\/div>

La tardor de 2023, la Fundaci\u00f3 Daniel i Nina Carasso ens va proposar un nou repte: la conceptualitzaci\u00f3 i llan\u00e7ament d\u2019una comunitat d\u2019investigaci\u00f3 que contribu\u00eds a la transici\u00f3 cap a un sistema alimentari sostenible. Era un pas m\u00e9s al seu programa Daniel Carasso Fellowship, un programa de beques biennal que impulsa a joves postdoctorals que investiguen en aquesta mateixa \u00e0rea.\u00a0\u00a0<\/b><\/p>\n

Davant d\u2019aquesta entusiasmant i desafiant proposta, vam posar fil a l\u2019agulla r\u00e0pidament. Per comen\u00e7ar, vam fer un <\/span>benchmark d\u2019altres comunitats interdisciplin\u00e0ries<\/b>, nacionals i internacionals, en diferents \u00e0mbits, des de la investigaci\u00f3 fins a l\u2019art. Aix\u00f2 ens va permetre con\u00e8ixer com s\u2019estructuren cada una d\u2019elles i identificar l\u2019estrat\u00e8gia que millor s\u2019adapta a les necessitats de la nostra futura comunitat.\u00a0<\/span><\/p>\n

Vam completar l’an\u00e0lisi amb <\/span>entrevistes a 15 perfils d\u2019inter\u00e8s involucrats a la cadena aliment\u00e0ria<\/b>: investigadors, experts en pol\u00edtiques aliment\u00e0ries i mediambientals, comunicadors sobre transici\u00f3 aliment\u00e0ria, activistes civils, representants de la ind\u00fastria i membres del Ministeri per a la Transici\u00f3 Ecol\u00f2gica i el Repte Demogr\u00e0fic del Govern espanyol. Vol\u00edem con\u00e8ixer, des de les seves respectives mirades, <\/span>com aquesta comunitat podia ajudar a transformar el sistema alimentari des de la investigaci\u00f3 cient\u00edfica<\/b>. El coneixement que vam obtenir durant aquesta etapa del projecte, ens va permetre tenir una visi\u00f3 global i profunda en l\u2019\u00e0mbit, a partir del qual definir la missi\u00f3, visi\u00f3 i marc d\u2019acci\u00f3 de la comunitat.\u00a0<\/span><\/p>\n

Una vegada definides les coordenades d\u2019aquesta comunitat, el nostre seg\u00fcent pas era dotar-la de vida. Per a aix\u00f2, <\/span>vam establir el pla d\u2019acci\u00f3 pel 2024-25 i vam acompanyar a la comunitat durant les seves primeres passes<\/b>. En febrer de 2024, vam rebre els primers membres de la comunitat, els Daniel Carasso Fellows, primer en <\/span>un seminari web de benvinguda i despr\u00e9s en una formaci\u00f3 presencial<\/b> \u2013a les nostres oficines, a Barcelona\u2013 <\/span>per millorar les seves habilitats en comunicaci\u00f3<\/b>.\u00a0<\/span><\/p>\n

A m\u00e9s, durant el primer trimestre de l\u2019any, vam construir, junt amb el departament de comunicaci\u00f3 de la Fundaci\u00f3 Daniel i Nina Carasso, el br\u00e0nding de la comunitat. <\/span>Despr\u00e9s d\u2019un proc\u00e9s de <\/b>naming<\/i><\/b>, vam elegir <\/b>Comunidad SABE<\/i><\/b>, <\/b>Sostenibilidad Alimentaria Basada en Evidencias<\/i><\/b>,<\/span><\/i> i la vam \u201cvestir\u201d amb la seva imatge i logo. De forma paral\u00b7lela, vam treballar en la seva estrat\u00e8gia de marca. Concretament, <\/span>vam desenvolupar les estrat\u00e8gies digitals i en mitjans<\/b> que guiaran la comunicaci\u00f3 de la comunitat durant els anys vinents.<\/span><\/p>\n

Finalment, vam culminar aquesta primera etapa amb la <\/span>presentaci\u00f3 oficial de la comunitat<\/b>: vam llen\u00e7ar les <\/span>xarxes socials X<\/span><\/a> i <\/span>LinkedIn<\/span><\/a>; vam generar diversos productes frescos i atractius \u2013entre ells un <\/span>v\u00eddeo de presentaci\u00f3 de la Comunidad SABE<\/span><\/a> i un v\u00eddeo de <\/span>presentaci\u00f3 dels Fellows<\/span><\/a>\u2013 i vam realitzar un <\/span>esdeveniment presencial<\/span><\/a> a Madrid amb actors involucrats en la transici\u00f3 aliment\u00e0ria en el que es van establir les bases que guiaran a la <\/span>Comunidad SABE<\/span><\/i> en el futur.\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

Des de Ubik media volem <\/span>donar les gr\u00e0cies a la Fundaci\u00f3 Daniel i Nina Carasso, per fer-nos part\u00edcips d\u2019aquest projecte que ajunta ci\u00e8ncia i impacte social<\/b>. \u00c9s un aut\u00e8ntic plaer posar el nostre granet de sorra en la cura del medi ambient, la protecci\u00f3 dels ecosistemes i la cerca de la just\u00edcia social. <\/span>Ens fa especial il\u00b7lusi\u00f3 poder continuar avan\u00e7ant amb la <\/b>Comunidad SABE<\/i><\/b> en cada passa que doni.<\/b>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La tardor de 2023, la Fundaci\u00f3 Daniel i Nina Carasso ens va proposar un nou repte: la conceptualitzaci\u00f3 i llan\u00e7ament d\u2019una comunitat d\u2019investigaci\u00f3 que contribu\u00eds a la transici\u00f3 cap a un sistema alimentari sostenible. Era un pas m\u00e9s al seu programa Daniel Carasso Fellowship, un…<\/p>\n","protected":false},"author":2,"featured_media":19215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[48,60,66,73,80,94],"tags":[],"class_list":["post-19158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-case-studies-ca","category-estrategia-comunicativa-ca","category-comunicacio-digital","category-esdeveniments","category-proyectos-ca"],"yoast_head":"\nConstruint la Comunitat de recerca "SABE" amb la Fundaci\u00f3 Daniel i Nina Carasso - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/construyendo-la-comunidad-de-investigacion-sabe\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construint la Comunitat de recerca "SABE" amb la Fundaci\u00f3 Daniel i Nina Carasso - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"La tardor de 2023, la Fundaci\u00f3 Daniel i Nina Carasso ens va proposar un nou repte: la conceptualitzaci\u00f3 i llan\u00e7ament d\u2019una comunitat d\u2019investigaci\u00f3 que contribu\u00eds a la transici\u00f3 cap a un sistema alimentari sostenible. 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