{"id":19558,"date":"2025-06-26T12:45:04","date_gmt":"2025-06-26T10:45:04","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=19558"},"modified":"2025-07-31T11:58:53","modified_gmt":"2025-07-31T09:58:53","slug":"unne-creacio-de-marca-i-llancament-duna-spin-off-de-la-uoc","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/unne-creacio-de-marca-i-llancament-duna-spin-off-de-la-uoc\/","title":{"rendered":"UNNE, creaci\u00f3 de marca i llan\u00e7ament d\u2019una spin-off de la UOC"},"content":{"rendered":"
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La tardor de 2022 vam rebre un enc\u00e0rrec molt estimulant per part de l’equip <\/span>Hubbik<\/span><\/a> de la Universitat Oberta de Catalunya (UOC). Aquesta unitat que empeny la transfer\u00e8ncia i l’emprenedoria a la UOC ens demanava acompanyar la creaci\u00f3 d’una <\/span>spin-off<\/span><\/i> de neuroestimulaci\u00f3 des de la comunicaci\u00f3 i el m\u00e0rqueting.<\/span><\/p>\n

Han passat molts mesos, i continuem treballant en aquest projecte, que ara t\u00e9 nom: <\/span>Instituto UNNE<\/span><\/a>. Amb la seva directora i fundadora, la Dra. Elena Mu\u00f1oz Marr\u00f3n, vam treballar primer en un estudi de <\/span>benchmark<\/span><\/i> per al desenvolupament de la marca. Aix\u00ed va n\u00e9ixer Instituto UNNE, el seu logo i un estil propi per a arribar, principalment, a dues comunitats d’inter\u00e8s: els pacients de nous serveis de neuroestimulaci\u00f3 i els professionals que volen incorporar la neuroestimulaci\u00f3 a la seva pr\u00e0ctica cl\u00ednica.<\/span><\/p>\n

 <\/p>\n

\"Logo<\/span><\/p>\n

L\u2019Elena \u00e9s investigadora principal del NeuroADaSLab de la UOC, un laboratori en el que han desenvolupat cient\u00edficament noves ter\u00e0pies i usos de les t\u00e8cniques d’estimulaci\u00f3 cerebral no invasiva en el tractament de patologies que van des de la depressi\u00f3 i les addiccions, a les malalties degeneratives o el dolor cr\u00f2nic. UNNE \u00e9s la realitzaci\u00f3 del comprom\u00eds de l\u2019Elena perqu\u00e8 aquestes ter\u00e0pies arribin als pacients al m\u00e9s aviat possible, i garantint a m\u00e9s que els nous resultats de recerca continu\u00efn arribant a aquests pacients de manera fluida i eficient.<\/span><\/p>\n

Hem acompanyat UNNE en la creaci\u00f3 del seu web i en la seva estrat\u00e8gia de m\u00e0rqueting. Vam crear, per exemple, un fullet informatiu en format digital i impr\u00e8s que es va estrenar en el seu estand del 4YFN, en el Mobile World Congress. I m\u00e9s recentment hem estat al seu costat en el llan\u00e7ament de les seves xarxes socials: a <\/span>Linkedin<\/span><\/a>, per a arribar als p\u00fablics m\u00e9s professionals, i a <\/span>Instagram<\/span><\/a>, per a donar a con\u00e8ixer la seva consulta cl\u00ednica i les ter\u00e0pies que realitzen a totes les persones que ara o al llarg de la vida poden beneficiar-se d’aquests tractaments innovadors.<\/span><\/p>\n

\"FolletoAra, a mitjans de 2025, i amb UNNE atenent ja pacients en la seva pr\u00f2pia consulta dins de l’Hospital HLA Moncloa de Madrid, podem afirmar amb orgull que aquest projecte ha fet el salt del laboratori al mercat amb \u00e8xit.<\/span><\/p>\n

Veure cr\u00e9ixer aquest projecte i haver contribu\u00eft a definir la seva identitat i pres\u00e8ncia davant aquest nou p\u00fablic ha estat un veritable privilegi. Tant \u00e9s aix\u00ed que no podem evitar sentir-nos part de UNNE, i seguirem de prop els seus nous reptes i \u00e8xits.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La tardor de 2022 vam rebre un enc\u00e0rrec molt estimulant per part de l’equip Hubbik de la Universitat Oberta de Catalunya (UOC). Aquesta unitat que empeny la transfer\u00e8ncia i l’emprenedoria a la UOC ens demanava acompanyar la creaci\u00f3 d’una spin-off de neuroestimulaci\u00f3 des de la…<\/p>\n","protected":false},"author":2,"featured_media":19624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[48,66,73,77,94],"tags":[],"class_list":["post-19558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-estrategia-comunicativa-ca","category-comunicacio-digital","category-emprenedoria","category-proyectos-ca"],"yoast_head":"\nUNNE, creaci\u00f3 de marca i llan\u00e7ament d\u2019una spin-off de la UOC - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNNE, creaci\u00f3 de marca i llan\u00e7ament d\u2019una spin-off de la UOC\" \/>\n<meta property=\"og:description\" content=\"La tardor de 2022 vam rebre un enc\u00e0rrec molt estimulant per part de l’equip Hubbik de la Universitat Oberta de Catalunya (UOC). Aquesta unitat que empeny la transfer\u00e8ncia i l’emprenedoria a la UOC ens demanava acompanyar la creaci\u00f3 d’una spin-off de neuroestimulaci\u00f3 des de la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ubikmedia.net\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\/\" \/>\n<meta property=\"og:site_name\" content=\"ubikmedia.net\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T10:45:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T09:58:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/06\/ImatgePrincipal-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"875\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eva Loste\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"UNNE, creaci\u00f3 de marca i llan\u00e7ament d\u2019una spin-off de la UOC\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/06\/ImatgePrincipal-2.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Loste\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\\\/\"},\"author\":{\"name\":\"Eva Loste\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#\\\/schema\\\/person\\\/d0934daa4b39b212708a009fba8d46a6\"},\"headline\":\"UNNE, creaci\u00f3 de marca i llan\u00e7ament d\u2019una spin-off de la UOC\",\"datePublished\":\"2025-06-26T10:45:04+00:00\",\"dateModified\":\"2025-07-31T09:58:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\\\/\"},\"wordCount\":458,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Imatge-adaptada-unne.jpg\",\"articleSection\":[\"General\",\"Estrat\u00e8gia Comunicativa\",\"Comunicaci\u00f3 Digital\",\"Emprenedoria\",\"Projectes\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ubikmedia.net\\\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\\\/\",\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/unne-creacion-de-marca-y-lanzamiento-de-una-spin-off-de-la-uoc\\\/\",\"name\":\"UNNE, creaci\u00f3 de marca i llan\u00e7ament d\u2019una spin-off de la UOC - 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