{"id":19721,"date":"2025-10-09T09:42:23","date_gmt":"2025-10-09T07:42:23","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=19721"},"modified":"2025-10-09T09:49:29","modified_gmt":"2025-10-09T07:49:29","slug":"projecte-europeu-ecf4clim-comunicacio-estrategica-canvi-climatic","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/projecte-europeu-ecf4clim-comunicacio-estrategica-canvi-climatic\/","title":{"rendered":"Projecte europeu ECF4CLIM: comunicaci\u00f3 estrat\u00e8gica per al canvi clim\u00e0tic"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">El projecte europeu <\/span><a href=\"http:\/\/www.ecf4clim.eu\"><b>ECF4CLIM<\/b><\/a><span style=\"font-weight: 400;\"> va n\u00e9ixer amb una missi\u00f3 urgent: desenvolupar i validar un <\/span><b>Marc Europeu de Compet\u00e8ncies (ECF)<\/b><span style=\"font-weight: 400;\"> que capaciti la comunitat educativa per actuar davant el canvi clim\u00e0tic i avan\u00e7ar cap a un desenvolupament sostenible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amb aquesta aspiraci\u00f3, tots els socis del projecte, coordinats pel <\/span><a href=\"https:\/\/www.ciemat.es\/\"><b>Centre d\u2019Investigacions Energ\u00e8tiques, Mediambientals i Tecnol\u00f2giques<\/b><\/a><b> (CIEMAT)<\/b><span style=\"font-weight: 400;\">, van dissenyar la fulla de ruta de l\u2019ECF4CLIM a trav\u00e9s d\u2019un proc\u00e9s multidisciplinari i altament participatiu amb centres educatius d\u2019arreu d\u2019Europa. Aquest document recull les compet\u00e8ncies essencials, aix\u00ed com els factors que faciliten o dificulten la millora del rendiment ambiental a les institucions educatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En aquest context, <\/span><b>UbiK media<\/b><span style=\"font-weight: 400;\"> va participar en la dimensi\u00f3 comunicativa del projecte. En concret, ens vam encarregar de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La revisi\u00f3 estrat\u00e8gica del pla de comunicaci\u00f3<\/b><span style=\"font-weight: 400;\">, integrant les recomanacions de la supervisi\u00f3 europea i acompanyant-lo d\u2019un pla d\u2019acci\u00f3 actualitzat i alineat amb els nous reptes del projecte.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>El disseny d\u2019un <\/b><a href=\"https:\/\/ecf4clim.eu\/wp-content\/uploads\/2024\/10\/ECF4CLIM-factsheet_vBC6.pdf\"><b>FactSheet<\/b><\/a><span style=\"font-weight: 400;\">: un document visual d\u2019una p\u00e0gina amb tota la informaci\u00f3 clau del projecte, que en facilita la comprensi\u00f3 i difusi\u00f3 entre <\/span><i><span style=\"font-weight: 400;\">stakeholders<\/span><\/i><span style=\"font-weight: 400;\"> i entitats col\u00b7laboradores.<\/span><b><img decoding=\"async\" class=\"alignnone size-full wp-image-19716 lazyload\" data-src=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-10-09-092102-1.png\" alt=\"\" width=\"1626\" height=\"914\" data-srcset=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-10-09-092102-1.png 1626w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-10-09-092102-1-300x169.png 300w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-10-09-092102-1-1024x576.png 1024w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-10-09-092102-1-768x432.png 768w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-10-09-092102-1-1536x863.png 1536w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-10-09-092102-1-700x393.png 700w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2025-10-09-092102-1-539x303.png 539w\" data-sizes=\"(max-width: 1626px) 100vw, 1626px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1626px; --smush-placeholder-aspect-ratio: 1626\/914;\" \/><\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>El disseny i desenvolupament del lloc web oficial del projecte<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"http:\/\/www.ecf4clim.eu\"> <span style=\"font-weight: 400;\">www.ecf4clim.eu<\/span><\/a><span style=\"font-weight: 400;\">, un portal atractiu i de navegaci\u00f3 intu\u00eftiva que actua com a pedra angular de la comunicaci\u00f3 del projecte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La guionitzaci\u00f3 i edici\u00f3 d\u2019un v\u00eddeo de resultats<\/b><span style=\"font-weight: 400;\">: un contingut audiovisual que mostra els aven\u00e7os i assoliments d\u2019ECF4CLIM, pensat per captar l\u2019atenci\u00f3 i generar impacte en diferents p\u00fablics.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/LZ0jDV9vjF8?si=dDBmIf0J_tRrqBc2\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>UbiK media<\/b><span style=\"font-weight: 400;\"> estem conven\u00e7uts que <\/span><b>comunicar tamb\u00e9 \u00e9s transformar<\/b><span style=\"font-weight: 400;\">. Per aix\u00f2, formar part d\u2019un projecte que aposta per l\u2019educaci\u00f3 com a palanca de canvi davant la crisi clim\u00e0tica no nom\u00e9s ens motiva, sin\u00f3 que ens connecta profundament amb el seu prop\u00f2sit.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El projecte europeu ECF4CLIM va n\u00e9ixer amb una missi\u00f3 urgent: desenvolupar i validar un Marc Europeu de Compet\u00e8ncies (ECF) que capaciti la comunitat educativa per actuar davant el canvi clim\u00e0tic i avan\u00e7ar cap a un desenvolupament sostenible. Amb aquesta aspiraci\u00f3, tots els socis del projecte,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":19707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[132,48,66,73,84,94],"tags":[],"class_list":["post-19721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projectes-europeus","category-general","category-estrategia-comunicativa-ca","category-comunicacio-digital","category-multimedia-ca","category-proyectos-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projecte europeu ECF4CLIM: comunicaci\u00f3 estrat\u00e8gica per al canvi clim\u00e0tic - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/proyecto-europeo-ecf4clim-comunicacion-estrategica-cambio-climatico\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projecte europeu ECF4CLIM: comunicaci\u00f3 estrat\u00e8gica per al canvi clim\u00e0tic\" \/>\n<meta property=\"og:description\" content=\"El projecte europeu ECF4CLIM va n\u00e9ixer amb una missi\u00f3 urgent: desenvolupar i validar un Marc Europeu de Compet\u00e8ncies (ECF) que capaciti la comunitat educativa per actuar davant el canvi clim\u00e0tic i avan\u00e7ar cap a un desenvolupament sostenible. 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