{"id":19815,"date":"2026-03-04T14:41:09","date_gmt":"2026-03-04T13:41:09","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=19815"},"modified":"2026-03-04T14:58:28","modified_gmt":"2026-03-04T13:58:28","slug":"aixi-vam-posicionar-i-visibilitzar-la-conference-dels-energy-days-de-la-fundacio-b_tec","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/ca\/aixi-vam-posicionar-i-visibilitzar-la-conference-dels-energy-days-de-la-fundacio-b_tec\/","title":{"rendered":"Aix\u00ed vam posicionar i visibilitzar la Conference dels Energy Days de la Fundaci\u00f3 b_TEC"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><b>Estem preparats per canviar el model energ\u00e8tic tal com el coneixem? Quin paper t\u00e9 el territori en la generaci\u00f3, distribuci\u00f3 i consum d\u2019energia? Com garantim que la transici\u00f3 energ\u00e8tica no deixi ning\u00fa enrere?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aquestes s\u00f3n algunes de les q\u00fcestions que es van abordar i debatre a la <\/span><b>Conference dels Energy Days de la Fundaci\u00f3 b_TEC<\/b><span style=\"font-weight: 400;\">, celebrada al <\/span><b>Campus Diagonal-Bes\u00f2s<\/b><span style=\"font-weight: 400;\"> a finals d\u2019octubre de 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un esdeveniment en qu\u00e8 vam participar <\/span><b>definint la l\u00ednia visual i desplegant una estrat\u00e8gia de posicionament i difusi\u00f3 per refor\u00e7ar-ne la notorietat i l\u2019impacte.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Un espai per connectar els actors clau del sector<\/b><\/p>\n<p><a href=\"https:\/\/energydaysbarcelona.com\/\"><span style=\"font-weight: 400;\">La jornada<\/span><\/a><span style=\"font-weight: 400;\">, concebuda com un<\/span><b> espai de trobada, reflexi\u00f3 i connexi\u00f3<\/b><span style=\"font-weight: 400;\"> entre els <\/span><b>principals actors de la transici\u00f3 energ\u00e8tica a Barcelona<\/b><span style=\"font-weight: 400;\">, va incloure pon\u00e8ncies i taules rodones amb experts de primer nivell en recerca, administraci\u00f3 i empresa, aix\u00ed com un espai de <\/span><i><span style=\"font-weight: 400;\">networking<\/span><\/i><span style=\"font-weight: 400;\"> amb professionals i institucions del sector.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Una identitat visual s\u00f2lida, actual i adaptable<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El disseny de la identitat visual era clau. Per aix\u00f2, vam buscar una <\/span><b>pres\u00e8ncia s\u00f2lida i<\/b> <b>moderna<\/b><span style=\"font-weight: 400;\">, alineada amb la l\u00ednia gr\u00e0fica de la Fundaci\u00f3 i prou flexible per adaptar-se a tots els formats, tant digitals com f\u00edsics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El resultat va ser aquest:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19808 lazyload\" data-src=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mockup4-scaled.jpg\" alt=\"Mockups de productes de disseny gr\u00e0fic impresos i digitals: un cartell penjat a una paret a l'esquerra i un post a xarxes socials en un m\u00f2bil a la dreta.\" width=\"2560\" height=\"1707\" data-srcset=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mockup4-scaled.jpg 2560w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mockup4-300x200.jpg 300w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mockup4-1024x683.jpg 1024w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mockup4-768x512.jpg 768w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mockup4-1536x1024.jpg 1536w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mockup4-2048x1365.jpg 2048w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mockup4-700x467.jpg 700w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">Exemples de productes digitals y f\u00edsics amb la identitat de marca dissenyada aplicada.\u00a0<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><b>L\u2019objectiu: fer cr\u00e9ixer la notorietat i el posicionament de la jornada i de la Fundaci\u00f3\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Un dels objectius principals era <\/span><b>incrementar la notorietat de la Conference dels Energy Days i refor\u00e7ar el posicionament de la Fundaci\u00f3 b_TEC<\/b><span style=\"font-weight: 400;\">, visibilitzant-ne el valor com a actor rellevant en el debat sobre sostenibilitat, l\u2019impuls de la transici\u00f3 energ\u00e8tica i la innovaci\u00f3 tecnol\u00f2gica<\/span><b> a Barcelona<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Qu\u00e8 vam fer?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activaci\u00f3 de prescriptors i xarxa d\u2019aliances<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vam identificar i activar m\u00e9s de <\/span><b>150 prescriptors estrat\u00e8gics<\/b><span style=\"font-weight: 400;\"> de l\u2019ecosistema, des d\u2019institucions p\u00fabliques i centres de recerca fins a universitats, cl\u00fasters, parcs cientificotecnol\u00f2gics, empreses i mitjans de comunicaci\u00f3, entre d\u2019altres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per facilitar-ne la implicaci\u00f3, vam crear un<\/span><b> kit de comunicaci\u00f3 <\/b><span style=\"font-weight: 400;\">amb missatges clau i materials visuals. La resposta va ser molt positiva i va confirmar l\u2019inter\u00e8s per l\u2019activitat de la Fundaci\u00f3 i per un debat que interpel\u00b7lava directament el present i el futur del territori. A m\u00e9s, l\u2019acci\u00f3 va generar <\/span><b>15 impactes de qualitat en <\/b><a href=\"https:\/\/icaen.gencat.cat\/es\/detalls\/activitatagenda\/20251029_Conference-energy-days-UPC\"><b>canals de tercers<\/b><\/a><span style=\"font-weight: 400;\">, ampliant l\u2019abast i arribant a les comunitats d\u2019inter\u00e8s dels prescriptors.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-19811 size-full lazyload\" data-src=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mokcup31-scaled.jpg\" alt=\"Una noia mirant un ordinador amb un document (kit de comunicaci\u00f3) digital amb la marca aplicada.\" width=\"2560\" height=\"1709\" data-srcset=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mokcup31-scaled.jpg 2560w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mokcup31-300x200.jpg 300w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mokcup31-1024x684.jpg 1024w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mokcup31-768x513.jpg 768w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mokcup31-1536x1025.jpg 1536w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mokcup31-2048x1367.jpg 2048w, https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2026\/03\/Mokcup31-700x467.jpg 700w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1709;\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estrat\u00e8gia a LinkedIn: creixement i posicionament<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vam desplegar una estrat\u00e8gia a LinkedIn pensada per fer <\/span><b>cr\u00e9ixer la comunitat<\/b><span style=\"font-weight: 400;\">, <\/span><b>consolidar el posicionament <\/b><span style=\"font-weight: 400;\">de la Fundaci\u00f3 i impulsar<\/span><b> la captaci\u00f3 d\u2019inscrits a la jornada,<\/b><span style=\"font-weight: 400;\"> combinant <\/span><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7378791020194336768\"><b>continguts org\u00e0nics<\/b><\/a><b> i accions de <\/b><b><i>paid<\/i><\/b><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Els resultats van ser molt positius, tenint en compte que es tractava d\u2019un canal recentment activat i encara en fase de consolidaci\u00f3. <\/span><b>Aquestes accions van suposar un primer impuls clau per accelerar-ne el creixement i assentar les bases de la seva comunitat.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Una base s\u00f2lida per al futur<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e9s enll\u00e0 de les xifres, una de les fites m\u00e9s importants que vam aconseguir, de la m\u00e0 de l\u2019equip de la Fundaci\u00f3, va ser <\/span><b>assentar les bases per a futures accions de comunicaci\u00f3, prescripci\u00f3 i posicionament.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vam <\/span><b>consolidar el relat de la Fundaci\u00f3, aprofundir en el coneixement de l\u2019audi\u00e8ncia i de l\u2019ecosistema<\/b><span style=\"font-weight: 400;\">, i <\/span><b>activar una xarxa de prescriptors potencialment compromesa<\/b><span style=\"font-weight: 400;\">. Elements clau per<\/span><b> continuar generant espais de di\u00e0leg i col\u00b7laboraci\u00f3 al voltant de la transici\u00f3 energ\u00e8tica en el futur.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Per UbiK media, ha estat un plaer sumar-nos a aquest projecte. <\/span><b>Gr\u00e0cies per la confian\u00e7a!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estem preparats per canviar el model energ\u00e8tic tal com el coneixem? Quin paper t\u00e9 el territori en la generaci\u00f3, distribuci\u00f3 i consum d\u2019energia? Com garantim que la transici\u00f3 energ\u00e8tica no deixi ning\u00fa enrere? Aquestes s\u00f3n algunes de les q\u00fcestions que es van abordar i debatre&#8230;<\/p>\n","protected":false},"author":2,"featured_media":19805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[48,66,73,94],"tags":[],"class_list":["post-19815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-estrategia-comunicativa-ca","category-comunicacio-digital","category-proyectos-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aix\u00ed vam posicionar i visibilitzar la Conference dels Energy Days de la Fundaci\u00f3 b_TEC - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/asi-posicionamos-y-visibilizamos-la-conference-de-los-energy-days-de-la-fundacion-b_tec\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aix\u00ed vam posicionar i visibilitzar la Conference dels Energy Days de la Fundaci\u00f3 b_TEC\" \/>\n<meta property=\"og:description\" content=\"Estem preparats per canviar el model energ\u00e8tic tal com el coneixem? 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Quin paper t\u00e9 el territori en la generaci\u00f3, distribuci\u00f3 i consum d\u2019energia? Com garantim que la transici\u00f3 energ\u00e8tica no deixi ning\u00fa enrere? 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