29 July 2016
Accompanying TECNIO candidates for the development of their marketing plan
Ubik was the company chosen to accompany the seventeen new candidates to receive the TECNIO seal in the development of their marketing plan. Granted by ACCIÓ, the agency for competitiveness of the Catalan Government, TECNIO brings together the main centres and technology transfer agents of Catalonia, and in its six years of life, the accredited centres have earned nearly 1,000 million euros, half of which through technology transfer services to companies.
Among the services ACCIÓ offers to the new candidates there is a growth program aimed at boosting its technology transfer to the market through a series of measures including the incorporation of a promoter and the development of a marketing plan, among others. And this is where Ubik steps in. In this sense, our role covers eight months during which we will be offering training sessions and personalized advice for the development of the marketing plan, as well as the next four months for monitoring the implementation of the actions defined in each plan.
The first session with all groups was held on July 12 at the ACCIÓ central building, and we were very pleased with the contributions and interaction with the attendees. It will be a pleasure to follow in the same line started in this first contact, which served to lay the grounds for what a marketing plan is.