6 July 2017
Advertising Campaign on Canal Paciente in Diario Médico
Last March, the health technology solutions company Stacks asked us to work on the definition and design of an advertising campaign for one of its products, Canal Paciente. It is a clinical management interactive platform that allows healthcare professionals to establish online relationships with their patients.
With the purpose of reaching Stacks’ target audiences, we suggested to launch a campaign in Diario Médico, a leading publication within the health sector in Spain. The advertising campaign was conceived off and online, and lasted for a month. Among our duties, we conceptualized the advert content and designed it for paper, as well as for digital display (banners). Regarding with the graphic design, we counted on the collaboration of Niugràfic. You may want to check the result in this link.
The campaign was a great success and turned into a great number of leads interested in Canal Paciente.