16 June 2023
Communication Plan for ALBA II Synchrotron
In the last months of 2022, we worked with the ALBA Synchrotron communication team, headed by Ana Belén Martínez, and with the supervision of the management team, in the future communication strategy of ALBA II, the planned evolution of the current synchrotron with a fourth generation light source.
The ALBA synchrotron, in Cerdanyola del Vallès, is the largest scientific-technological infrastructure in Spain, and provides services to over 2,000 researchers and business technicians from across the state and also from the rest of Europe. With ALBA II, the aim is to equip industry and research with new analytical capabilities to respond to the challenges we have as a society on issues such as health, climate change or energy.
The challenges faced were the need to strengthen communication of the new project without interfering in the diffusion of the current accelerator, the ALBA. ALBA II is at a key moment both in terms of securing funding and in the technical developments that will make it possible, both of which are already under way and now intensifying. In contrast, ALBA is not only in full production but has reached a scientific-technical maturity that translates into a large number of publications and new collaborations.
At Ubik Media, we contributed an external vision and expertise in corporate and scientific communication of highly complex projects like this. Furthermore, as so often happens, we needed to be very efficient with the resources earmarked for communication action.
There are three lines on which we laid down the Plan for the Communication for the second phase. Firstly, to transmit the scientific and technological potential of the new synchrotron light installation, involving key actors and strengthening the educational programme. Secondly, increasing the visibility of ALBA II as a partner in creating new opportunities in research and industry to consolidate it as well as a cutting-edge facility. Finally, we identified the need for a communication strategy focusing both on users, who have helped to define the technological requirements and new capabilities of the second day, and on the internal team that should contribute to and perceive the success of the second day as a shared and future project.
The action plan incorporates elements such as the development of a specific brand under the umbrella of the global brand, as well as the organisation of scientific activities and networking with all communities of interest. In addition, a digital strategy is proposed for the digital presence of the new project to focus on the needs and opportunities of each moment, and to grow as the project progresses.
Now we can only wish the ALBA team the best of luck and every success. We will be keenly watching how the project progresses.
