16 February 2022
Communication strategy of the Fundación Jesús Serra Research Awards
Since September 2021, we have been working with the Fundación Jesús Serra, part of the Catalana Occidente Group, in the communication and organization of the 4th edition of its Research Awards.
These awards recognize the trajectory and projects of young researchers working in the fields of nutrition and food with an impact on health in Spain.
For this fourth edition, we devised a strategy aimed at improving the positioning of these awards and of the Fundación Jesús Serra as a philanthropic entity that supports research. In addition, the goal is to continue to increase the number and excellence of the nominations for these awards, which since their first edition in 2018 have distinguished seven researchers of great international projection.
In the longer term, we pursue the creation of a knowledge community to develop public awareness strategies around the importance of good nutrition in disease prevention and control, as well as the potential of research in this field to transform health.
