24 November 2017
Media positioning campaign for Cepsa’s R&I
In October 2017, Cepsa commissioned us a media campaign to position its latest innovations within the energy sector in national media. The assignment matched the participation of the company in Expoquimia, one of the most important international meetings in the chemical sector that took place in Barcelona on 2-6 October.
The strategy involved to work on several press releases focused on important advances of the company, such as improving the efficiency of crude extraction, the reuse of by-products from industrial processes through an “intelligent chemistry” and the improvement of engines’ performance and sustainability through more ecological fuels.
The advantages of this applied research were disseminated among general and specialised media and achieved an important impact, with more than 20 impacts in press and digital media, and reaching a total audience over two million people.