16 February 2013
There is an increasing concern about what we eat, not only regarding the amount of fats, sugars and proteins we consume but also concerning the additives in food. We also know more about some polluting agents that can reach the table, and thus, our body. In this sense, to count with a tool that allows us to control that we do not eat more mercury or dioxins that the strictly inevitable would be great.
In this context, Ribefood is a freely available app for mobile devices (both iOS and Android) that offers information about usual pollutants in common foods. Developed at TecnATox –a specialised centre in Toxicology Tech Transfer, Environmental Health and Food linked to Universitat Rovira i Virgili–, the app is still in initial stages, but it is getting a good welcome.
The responsibles got in touch with us asking us to develop a business model aimed to guarantee its sustainability and, at the same time, to help enhancing the services it offers. Our solution was to organise a workshop with specialists from different fields –advertising, design, economy, law, etc.– following the business model canvas developed by Osterwalder. The event was such a success that we are pretty sure we will be telling you more about Ribefood in the nearby future.