28 January 2022
Marketing Innovation for entrepreneurs across Europe
Within the framework of the European SPINteams project, and together with the Universitat Oberta de Catalunya (UOC), we have developed one of the modules of the Would Be Entrepreneur training programme, aimed at improving the business skills of university entrepreneurs from all over Europe. With the interactive module “Marketing Innovation” we guide new entrepreneurs through the analytical and creative process of developing a marketing plan, and provide them with tools and methodologies so that they can develop their own marketing plan adapted to the needs of their business.
The SPINteams project promotes innovation and facilitates the sustainability of start-ups and spin-offs originating from European Higher Education Institutions. Co-founded by the Erasmus + programme and led by the Cambra de Terrassa, it brings together a consortium of European universities and organisations, which are responsible for designing the different sessions that make up the Would Be Entrepreneur programme. Among these is the UOC, an organisation with which we collaborate regularly on projects related to innovation and entrepreneurship and which entrusted us with the conceptualisation and development of the Marketing Innovation training.
Discover this and other learning materials for free on the SPINteams website.