26 June 2025
UNNE, brand creation and launch of a UOC spin-off
In the fall of 2022, we received a very exciting commission from the Hubbik team at the Universitat Oberta de Catalunya (UOC). This unit, which drives knowledge transfer and entrepreneurship at UOC, asked us to support the creation of a neurostimulation spin-off through communication and marketing.
Many months have passed, and we continue working on this project, which now has a name: Instituto UNNE. Working with its director and founder, Dr. Elena Muñoz Marrón, we first conducted a benchmark study for brand development. This is how Instituto UNNE was born, along with its logo and distinctive style designed to reach primarily two target communities: patients seeking new neurostimulation services and professionals who want to incorporate neurostimulation into their clinical practice.
Elena is the principal investigator of UOC’s NeuroADaSLab, where they have scientifically developed new therapies and applications of non-invasive brain stimulation techniques for treating conditions ranging from depression and addictions to degenerative diseases and chronic pain. UNNE represents Elena’s commitment to getting these therapies to patients as quickly as possible, while also ensuring that new research findings continue to reach patients smoothly and efficiently.
We have supported UNNE in creating its website and developing its marketing strategy. We created, for example, an informational brochure in both digital and print formats that made its debut at their 4YFN booth at Mobile World Congress in Barcelona. More recently, we have supported them in launching their social media presence: on LinkedIn to reach professional audiences, and on Instagram to introduce their clinical practice and therapies to all people who could benefit from these innovative treatments, now or in the future.
Now, in mid-2025, with UNNE already treating patients at its own clinic within Madrid’s HLA Moncloa Hospital, we can proudly say that this project has successfully transitioned from laboratory to market.
Watching this project grow and having contributed to defining its identity and presence for this new audience has been a true privilege. So much so that we can’t help but feel part of UNNE, and we will closely follow its future challenges and successes.
