{"id":16026,"date":"2017-07-06T11:47:32","date_gmt":"2017-07-06T11:47:32","guid":{"rendered":"http:\/\/www.ubikmedia.net\/advertising-campaign-on-canal-paciente-in-diario-medico\/"},"modified":"2019-05-31T09:10:18","modified_gmt":"2019-05-31T09:10:18","slug":"advertising-campaign-on-canal-paciente-in-diario-medico","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/advertising-campaign-on-canal-paciente-in-diario-medico\/","title":{"rendered":"Advertising Campaign on Canal Paciente in Diario M\u00e9dico"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Last March, the health technology solutions company <a href=\"http:\/\/www.stacks.es\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Stacks <\/a> asked us to work on the definition and design of an advertising campaign for one of its products, <a href=\"https:\/\/demo.canalpaciente.org\/patient-portal-webapp\/registration\" target=\"_blank\" rel=\"noopener noreferrer\">Canal Paciente<\/a>. It is a clinical management interactive platform that allows healthcare professionals to establish online relationships with their patients.<\/p>\n<p>With the purpose of reaching Stacks&#8217; target audiences, we suggested to launch a campaign in <a href=\"http:\/\/www.diariomedico.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Diario M\u00e9dico<\/a>, a leading publication within the health sector in Spain. The advertising campaign was conceived off and online, and lasted for a month. Among our duties, we conceptualized the advert content and designed it for paper, as well as for digital display (banners). Regarding with the graphic design, we counted on the collaboration of <a href=\"http:\/\/www.niugrafic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Niugr\u00e0fic<\/a>. You may want to check the result in this <a href=\"http:\/\/www.ubikmedia.net\/images\/imagubik\/PDFs\/diariomedico_260617_p13.pdf\">link<\/a>.<\/p>\n<p>The campaign was a great success and turned into a great number of leads interested in Canal Paciente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last March, the health technology solutions company Stacks asked us to work on the definition and design of an advertising campaign for one of its products, Canal Paciente. It is a clinical management interactive platform that allows healthcare professionals to establish online relationships with their&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[74,79],"tags":[],"class_list":["post-16026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-communication","category-communication-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising Campaign on Canal Paciente in Diario M\u00e9dico - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/en\/advertising-campaign-on-canal-paciente-in-diario-medico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Campaign on Canal Paciente in Diario M\u00e9dico - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"Last March, the health technology solutions company Stacks asked us to work on the definition and design of an advertising campaign for one of its products, Canal Paciente. It is a clinical management interactive platform that allows healthcare professionals to establish online relationships with their...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ubikmedia.net\/en\/advertising-campaign-on-canal-paciente-in-diario-medico\/\" \/>\n<meta property=\"og:site_name\" content=\"ubikmedia.net\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-06T11:47:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-31T09:10:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2018\/04\/canal-paciente-stacks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eva Loste\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Loste\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/en\\\/advertising-campaign-on-canal-paciente-in-diario-medico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/en\\\/advertising-campaign-on-canal-paciente-in-diario-medico\\\/\"},\"author\":{\"name\":\"Eva Loste\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#\\\/schema\\\/person\\\/d0934daa4b39b212708a009fba8d46a6\"},\"headline\":\"Advertising Campaign on Canal Paciente in Diario M\u00e9dico\",\"datePublished\":\"2017-07-06T11:47:32+00:00\",\"dateModified\":\"2019-05-31T09:10:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/en\\\/advertising-campaign-on-canal-paciente-in-diario-medico\\\/\"},\"wordCount\":156,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/en\\\/advertising-campaign-on-canal-paciente-in-diario-medico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/canal-paciente-stacks.jpg\",\"articleSection\":[\"Digital Communication\",\"Communication Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ubikmedia.net\\\/en\\\/advertising-campaign-on-canal-paciente-in-diario-medico\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/en\\\/advertising-campaign-on-canal-paciente-in-diario-medico\\\/\",\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/en\\\/advertising-campaign-on-canal-paciente-in-diario-medico\\\/\",\"name\":\"Advertising Campaign on Canal Paciente in Diario M\u00e9dico - 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