{"id":16042,"date":"2017-08-01T11:47:36","date_gmt":"2017-08-01T11:47:36","guid":{"rendered":"http:\/\/www.ubikmedia.net\/dissemination-of-results-for-the-estereo-project\/"},"modified":"2019-05-31T09:09:56","modified_gmt":"2019-05-31T09:09:56","slug":"dissemination-of-results-for-the-estereo-project","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/dissemination-of-results-for-the-estereo-project\/","title":{"rendered":"Dissemination of results for the ESTEREO project"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Are gender stereotypes influencing school career choices? According to the <a style=\"outline: none;\" href=\"http:\/\/gender-ict.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">GenTIC<\/a>\u00a0research group of the <a href=\"http:\/\/www.uoc.edu\/portal\/en\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Universitat Oberta de Catalunya<\/a> (UOC), gender roles and stereotypes still present in our society influence the self-perception that girls&#8217; and boys&#8217; have of their competences, and they condition their academic and occupational choices. This is what emerges from <a href=\"http:\/\/gender-ict.net\/projects\/estereo\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESTEREO<\/a>, a project funded by the Spanish Ministry of Economy and Competitiveness that studies academic sexism and vocational segregation.<\/p>\n<p>In order to disseminate the results of this research,\u00a0GenTIC summarised the main conclusions of the study in several illustrative <a href=\"https:\/\/estereogeneroyeducacion.wordpress.com\/resultados-2\/infografias\/\" target=\"_blank\" rel=\"noopener noreferrer\">infographics<\/a> and asked for our help to disseminate them in social media.<\/p>\n<p>Specifically, we were responsible for identifying and contacting influencers in social media related to the project&#8217;s target audience (academic community, teenagers, parents), and to get them to disseminate the infographics. The response from the influencers was very positive and the message achieved a big impact. We are highly satisfied with this new collaboration with GenTIC, for whom we also managed the blog <a href=\"http:\/\/www.ubikmedia.net\/en\/proyectos-5\/proyectosblog-4\/38-blog-de-lopen-thoughts-eng\" target=\"_blank\" rel=\"noopener noreferrer\">Open Thoughts 2012<\/a> and designed a <a href=\"http:\/\/www.ubikmedia.net\/en\/proyectos-5\/proyectosblog-4\/155-social-media-strategy-for-the-gender-a-ict-group\" target=\"_blank\" rel=\"noopener noreferrer\">social media strategy<\/a> in 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are gender stereotypes influencing school career choices? According to the GenTIC\u00a0research group of the Universitat Oberta de Catalunya (UOC), gender roles and stereotypes still present in our society influence the self-perception that girls&#8217; and boys&#8217; have of their competences, and they condition their academic and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[74,76,79,133],"tags":[],"class_list":["post-16042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-communication","category-consulting","category-communication-strategy","category-european-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dissemination of results for the ESTEREO project - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/difusion-de-los-resultados-del-proyecto-estereo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dissemination of results for the ESTEREO project - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"Are gender stereotypes influencing school career choices? According to the GenTIC\u00a0research group of the Universitat Oberta de Catalunya (UOC), gender roles and stereotypes still present in our society influence the self-perception that girls&#8217; and boys&#8217; have of their competences, and they condition their academic and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ubikmedia.net\/difusion-de-los-resultados-del-proyecto-estereo\/\" \/>\n<meta property=\"og:site_name\" content=\"ubikmedia.net\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-01T11:47:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-31T09:09:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2018\/04\/difusion-proyecto-ESTEREO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Blanca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blanca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/difusion-de-los-resultados-del-proyecto-estereo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/difusion-de-los-resultados-del-proyecto-estereo\\\/\"},\"author\":{\"name\":\"Blanca\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/#\\\/schema\\\/person\\\/035bee95e095646181a28f0e3d8c4e61\"},\"headline\":\"Dissemination of results for the ESTEREO project\",\"datePublished\":\"2017-08-01T11:47:36+00:00\",\"dateModified\":\"2019-05-31T09:09:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/difusion-de-los-resultados-del-proyecto-estereo\\\/\"},\"wordCount\":183,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/difusion-de-los-resultados-del-proyecto-estereo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ubikmedia.net\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/difusion-proyecto-ESTEREO.jpg\",\"articleSection\":[\"Digital Communication\",\"Consulting\",\"Communication Strategy\",\"European projects\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ubikmedia.net\\\/difusion-de-los-resultados-del-proyecto-estereo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ubikmedia.net\\\/difusion-de-los-resultados-del-proyecto-estereo\\\/\",\"url\":\"https:\\\/\\\/www.ubikmedia.net\\\/difusion-de-los-resultados-del-proyecto-estereo\\\/\",\"name\":\"Dissemination of results for the ESTEREO project - 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