{"id":17814,"date":"2019-12-01T18:13:59","date_gmt":"2019-12-01T17:13:59","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=17814"},"modified":"2021-01-08T18:20:57","modified_gmt":"2021-01-08T17:20:57","slug":"esmo-2019-twitter-vhio","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/esmo-2019-twitter-vhio\/","title":{"rendered":"VHIO\u2019s Twitter coverage of the ESMO Congress 2019"},"content":{"rendered":"
<\/div>

Since January 2019, we have been managing the Twitter account of the Vall d\u2019Hebron Institute of Oncology (<\/span>@VHIO<\/span><\/a>) \u2013 a multidisciplinary translational cancer research centre located in Barcelona.\u00a0<\/span><\/p>\n

Part of our account activity involves covering scientific events that VHIO faculty take part in. One of the most important meetings in the field of oncology is the annual Congress of ESMO \u2013 the European Society of Medical Oncology. 2019\u2019s meeting \u2013 a jam-packed five-day event attended by over 27,000, and discussing the most important scientific advances of the year \u2013 was held at Fira de Barcelona, a mammoth 240,000 sqm venue. And Ubik was on the ground to catch all the highlights to share with VHIO\u2019s online audience via \u201clive tweeting\u201d, using the official event hashtag #ESMO19.<\/span><\/p>\n

In the lead-up to the event, we collaborated with VHIO researchers to arrange a Twitter campaign promoting the many sessions that they would be leading. When the weekend of the Congress arrived, our Ubik representative was there capturing VHIO\u2019s expert speakers in action. We caught up with many after their sessions to film exclusive \u201ctake-home message\u201d videos to tweet for those who had missed them.<\/span><\/p>\n

We received a great response for this event coverage, both from the client, and our Twitter community. It was exciting to be part of the communication of cutting-edge oncological research!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Since January 2019, we have been managing the Twitter account of the Vall d\u2019Hebron Institute of Oncology (@VHIO) \u2013 a multidisciplinary translational cancer research centre located in Barcelona.\u00a0 Part of our account activity involves covering scientific events that VHIO faculty take part in. One of…<\/p>\n","protected":false},"author":3,"featured_media":17811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-17814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-communication"],"yoast_head":"\nVHIO\u2019s Twitter coverage of the ESMO Congress 2019 - ubikmedia.net<\/title>\n<meta name=\"description\" content=\"In this entry, we highlight one of the most important meetings in the field of oncology is the annual Congress of ESMO \u2013 the European Society of Medical Oncology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/esmo-2019-twitter-vhio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VHIO\u2019s Twitter coverage of the ESMO Congress 2019 - 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