{"id":17942,"date":"2020-07-25T14:13:38","date_gmt":"2020-07-25T12:13:38","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=17942"},"modified":"2021-03-05T14:49:58","modified_gmt":"2021-03-05T13:49:58","slug":"online-marketing-training-upc","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/online-marketing-training-upc\/","title":{"rendered":"Online marketing training and consultancy for UPC centres and groups"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">10 research centres and groups at the <\/span><a href=\"https:\/\/www.upc.edu\/en?set_language=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Polytechnic University of Catalonia<\/span><\/a><span style=\"font-weight: 400;\"> (UPC) had to renew the TECNIO seal provided by <\/span><a href=\"http:\/\/www.accio.gencat.cat\/es\/inici\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ACCI\u00d3<\/span><\/a><span style=\"font-weight: 400;\">, the Agency for Business Competitiveness of the Generalitat de Catalunya. <\/span><a href=\"https:\/\/www.accio.gencat.cat\/es\/serveis\/innovacio\/tecnologia-per-a-lempresa\/tecnio\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TECNIO<\/span><\/a><span style=\"font-weight: 400;\"> is the brand created by ACCI\u00d3 that brings together the main technology transfer agents in Catalonia. In this framework, an updated marketing plan is a mandatory requirement for the renewal of this seal, to have an updated marketing plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Faced with this need, UPC&#8217;s <\/span><a href=\"https:\/\/cit.upc.edu\/es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Technology Center (CIT)<\/span><\/a><span style=\"font-weight: 400;\"> hired us to accompany the 10 R&amp;I groups and centers with a 3-month training and advisory program. The objective? To accompany them in the development of their respective marketing plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The program was not new to UbiK, as we had successfully run it long ago for more than 20 R&amp;I centers and groups with identical needs. What was novel was how we had to deliver it. The pandemic surprised us two weeks before it started, so all the sessions and dynamics, already conceptualized, had to be transformed to give rise to an online program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking back, we corroborate that, despite the unforeseen events, the program worked perfectly. A fact that would not have been possible without the involvement and excellent attitude of all the participants, to whom we wish the best of luck with the achievement of their commercial objectives.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Photograph by Ali.m.naderi, distributed under a CC BY-SA 3.0 Unported license.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 research centres and groups at the Polytechnic University of Catalonia (UPC) had to renew the TECNIO seal provided by ACCI\u00d3, the Agency for Business Competitiveness of the Generalitat de Catalunya. TECNIO is the brand created by ACCI\u00d3 that brings together the main technology transfer&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[76,78,83],"tags":[],"class_list":["post-17942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-entrepreneurship","category-formation-and-mentoring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online marketing training and consultancy for UPC centres and groups - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/formacion-marketing-online-upc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online marketing training and consultancy for UPC centres and groups - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"10 research centres and groups at the Polytechnic University of Catalonia (UPC) had to renew the TECNIO seal provided by ACCI\u00d3, the Agency for Business Competitiveness of the Generalitat de Catalunya. 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