{"id":18474,"date":"2023-05-10T14:57:15","date_gmt":"2023-05-10T12:57:15","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18474"},"modified":"2023-05-10T16:35:29","modified_gmt":"2023-05-10T14:35:29","slug":"communication-strategy-photoheart-project","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/communication-strategy-photoheart-project\/","title":{"rendered":"Communication strategy, brand and innovation workshop for the Photoheart project"},"content":{"rendered":"
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At the end of 2021, the Medical Chemistry Group<\/a> of the Institute of Advanced Chemistry of Catalonia (IQAC-CSIC), commissioned us to develop the <\/span>brand, communication strategy, and communication products of the PhotoHeart project<\/b>, which is developing a new photopharmacology therapy to minimise cardiovascular damage after a heart attack.\u00a0<\/span><\/p>\n

The communication strategy we have proposed is based on concentrating efforts on a small number of key actions, and thus optimising the impact. From UbiK, we created the <\/span>visual identity<\/b> of the project and its narratives, and we also designed the <\/span>project page<\/b> on the IQAC website<\/a>. It is a fresh page with graphical media that facilitates reading and understanding of the project. We also created the <\/span>social media communication strategy<\/b>, with a hashtag guide and tips to improve circulation on social media, as well as a <\/span>video<\/a> and a<\/b>\u00a0leaflet<\/a><\/strong>.<\/a><\/span><\/span><\/p>\n