{"id":18530,"date":"2023-06-26T10:06:08","date_gmt":"2023-06-26T08:06:08","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18530"},"modified":"2023-06-26T10:06:08","modified_gmt":"2023-06-26T08:06:08","slug":"digital-campaign-to-recruit-future-resident-doctors-and-nurses-for-sant-joan-de-deu-hospital","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/digital-campaign-to-recruit-future-resident-doctors-and-nurses-for-sant-joan-de-deu-hospital\/","title":{"rendered":"Digital campaign to recruit future resident doctors and nurses for Sant Joan de D\u00e9u Hospital"},"content":{"rendered":"
<\/div>

In 2023, we were asked to create a <\/span>campaign to recruit future resident doctors and nurses for the Sant Joan de D\u00e9u Hospital in Barcelona (SJD)<\/b>, the leading healthcare centre for paediatric oncology in Europe.<\/span><\/p>\n

We <\/span>designed a digital communication strategy <\/b>to: a) attract new resident doctors and nurses in different medical specialties; b) position SJD as a prestigious hospital specialised in paediatrics and maternal and child health, and; c) showcase the medical training on offer in a unique and appealing way. The conceptualisation process resulted in the campaign slogan: \u201c<\/span>Junts Constru\u00efm el Futur<\/span><\/i>\u201d (building the future together), which picked up on one of the centre’s strongest messages: that medical residents and SJD support each other in their growth, with the goal of offering better medical care and taking care of patients.\u00a0<\/span><\/p>\n

We wanted to talk about the future and the reasons why graduates should choose SJD for their medical residency, so <\/span>we invited resident doctors<\/a> and nurses<\/a> to tell us about their experiences<\/b> in a video that was shared on social media. In addition, we produced other multimedia resources, such as a video presentation of the centre<\/a>, a short for TikTok<\/a> and a <\/span>poster to announce the Open Day<\/span><\/a>. Ubik took care of the scripts, interviews and filming (with support from Let’s Film), in addition to organising a <\/span>photo shoot<\/span><\/a> for the campaign poster focusing on the actions of healthcare professionals.<\/span><\/p>\n

SJD resident doctors and nurses are young people between 20 and 30 years old<\/b>, so the priority platforms for the campaign<\/span> were<\/span> Instagram and TikTok<\/b>, although we also carried out organic marketing on Twitter, Facebook, LinkedIn and YouTube to reach secondary audiences, including the people who trust SJD with their health.<\/span><\/p>\n

We shared conversations between doctors and nurses and launched an <\/span>Instagram live<\/b> series, in which medical residents for each speciality shared their experiences in the hospital and answered questions from the public.<\/span><\/p>\n

It has been exciting to work with channels like <\/span>TikTok<\/b>\u2014the app <\/span>is rarely used in scientific and health campaigns, but is <\/span>often the best channel to connect with younger audiences. <\/b>The challenge is to find a fresh and informal style, without losing out on content and while continuing to add to the SJD\u2019s top position.\u00a0<\/span><\/p>\n

The results speak for themselves: <\/span>we smashed all of our targets<\/span>!<\/b> And, more importantly for projects like this, it was a pleasure to work with the team at Sant Joan de D\u00e9u. Now, like the new medical residents, we are SJD forever! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2023, we were asked to create a campaign to recruit future resident doctors and nurses for the Sant Joan de D\u00e9u Hospital in Barcelona (SJD), the leading healthcare centre for paediatric oncology in Europe. 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