{"id":18855,"date":"2024-05-02T12:35:08","date_gmt":"2024-05-02T10:35:08","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18855"},"modified":"2024-05-03T15:04:07","modified_gmt":"2024-05-03T13:04:07","slug":"marketing-strategy-and-materials-for-the-csic-cocrea-innovation-call","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/marketing-strategy-and-materials-for-the-csic-cocrea-innovation-call\/","title":{"rendered":"Marketing strategy and materials for the CSIC COCREA innovation call"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><strong>In 2023, CSIC launched its open innovation hub CONVERGE. Within the framework of this hub, <a href=\"https:\/\/converge.csic.es\/csic-cocrea-soluciones-a-retos-2023\/\" target=\"_blank\" rel=\"noopener\">CSIC COCREA was born<\/a> to drive the public-private co-creation of solutions to global challenges. In this first edition, the challenges were antibiotic resistance and clean and sustainable energy, and UbiK worked with the team that leads the CSIC CONVERGE hub to prepare the strategy and recruitment materials. The result was 10 new collaborative projects between CSIC researchers and companies, which will start in 2024.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">UbiK\u2019 assignment was to accompany them in the <\/span><b>launch of the new CSIC COCREA innovation call<\/b><span style=\"font-weight: 400;\">, a challenge that we always enjoy because it combines strategy and creativity in communication with the excitement of seeing something new being born. Our tasks included the<\/span><b> conceptualisation and development of the brand; support in the strategy of attracting companies, design and accompaniment in the face-to-face and virtual matchmaking events<\/b><span style=\"font-weight: 400;\">, in Madrid and b2match respectively, and <\/span><b>strategy and creation of creativities for the dissemination of the first CSIC COCREA projects<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div style=\"width: 600px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18855-1\" width=\"600\" height=\"338\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2024\/05\/CSIC_Cocrea_Resumen.mp4?_=1\" \/><a href=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2024\/05\/CSIC_Cocrea_Resumen.mp4\">https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2024\/05\/CSIC_Cocrea_Resumen.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In addition to creating project summaries, we suggested <\/span><b>developing a set of creative materials for each project<\/b><span style=\"font-weight: 400;\">. These materials were highly versatile, designed to support project dissemination at every stage, and easy to use so that the researchers and companies can also use them to promote their projects, thus enhancing the visibility of the CSIC COCREA brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 600px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18855-2\" width=\"600\" height=\"338\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2024\/05\/CSIC_Cocrea_Inmunobiota.mp4?_=2\" \/><a href=\"https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2024\/05\/CSIC_Cocrea_Inmunobiota.mp4\">https:\/\/www.ubikmedia.net\/wp-content\/uploads\/2024\/05\/CSIC_Cocrea_Inmunobiota.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The project, led by Ana Castro, vice-president for Knowledge Transfer at the CSIC, alongside her team, Ana Sanz and Raquel Ballestero, was not only very stimulating for UbiK, but also instrumental in pushing forward new collaborative projects between research and industry. <\/span><b>The success of the event is backed up by the fact that 31 specific challenges were presented by 33 companies to tackle antibiotic resistance as well as accelerate the transition towards clean and sustainable energy, which garnered interest from 150 CSIC researchers. We are already looking forward to CSIC COCREA 2024!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2023, CSIC launched its open innovation hub CONVERGE. Within the framework of this hub, CSIC COCREA was born to drive the public-private co-creation of solutions to global challenges. In this first edition, the challenges were antibiotic resistance and clean and sustainable energy, and UbiK&#8230;<\/p>\n","protected":false},"author":3,"featured_media":18862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[61,78,79,81],"tags":[],"class_list":["post-18855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","category-entrepreneurship","category-communication-strategy","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing strategy and materials for the CSIC COCREA innovation call - ubikmedia.net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubikmedia.net\/captacion-para-el-programa-csic-cocrea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing strategy and materials for the CSIC COCREA innovation call - ubikmedia.net\" \/>\n<meta property=\"og:description\" content=\"In 2023, CSIC launched its open innovation hub CONVERGE. 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