{"id":18905,"date":"2024-05-31T11:43:38","date_gmt":"2024-05-31T09:43:38","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18905"},"modified":"2024-09-30T15:05:38","modified_gmt":"2024-09-30T13:05:38","slug":"conception-and-communicative-strategy-of-the-jesus-serra-graduate-scholarships","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/conception-and-communicative-strategy-of-the-jesus-serra-graduate-scholarships\/","title":{"rendered":"Conception and communicative strategy of the Jes\u00fas Serra Graduate Scholarships"},"content":{"rendered":"
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After three years of collaboration, Fundaci\u00f3n Occident presented us with a unique challenge in the autumn of 2023: to assist them in creating their new scholarship program, the Jes\u00fas Serra Undergraduate Scholarships<\/a>. We eagerly accepted this challenge, which involved everything from conceptualizing the program and developing the brand to strategizing recruitment communications and announcing the first call for applications.<\/strong><\/p>\n

Currently, there are numerous barriers to university access in Spain. Beyond income, factors such as gender, functional diversity, parental employment status, and geographical distance also hinder university access. Our challenge was to devise ways to help the new generation of students overcome these obstacles.<\/span><\/p>\n

Following an exhaustive review <\/b>of the state of higher education in Spain and an analysis of more than 50 national and international undergraduate scholarships, we developed the <\/span>Jes\u00fas Serra Undergraduate Scholarships to support two groups of young people<\/b> aiming to be the first in their family to attend university. The two entry routes are:<\/span><\/p>\n