{"id":18947,"date":"2024-06-04T11:47:40","date_gmt":"2024-06-04T09:47:40","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=18947"},"modified":"2024-06-06T15:53:00","modified_gmt":"2024-06-06T13:53:00","slug":"strategy-and-digital-communication-for-the-la-caixa-foundations-caixaresearch-and-fellowship-programmes","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/strategy-and-digital-communication-for-the-la-caixa-foundations-caixaresearch-and-fellowship-programmes\/","title":{"rendered":"Strategy and digital communication for the \u2018la Caixa\u2019 Foundation’s CaixaResearch and Fellowship Programmes"},"content":{"rendered":"
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In January 2023, the \u2018la Caixa\u2019 Foundation once again placed its trust in us. After over five years of collaboration, they once again selected us to define their communication strategy and create digital content for the Research and Health area (CaixaResearch) and the Fellowship program for the next three years.<\/strong><\/p>\n

For years, the \u2018la Caixa\u2019 Foundation has been a benchmark in Southern Europe for promoting research and innovation in <\/span>health and biomedicine<\/span><\/a>. Its <\/span>Fellowship programme<\/span><\/a>, one of the most competitive offered by a private entity, supports the talents and careers of thousands of outstanding students and researchers at top universities and research centres in Spain and around the world.<\/span><\/p>\n

In 2023, their challenges once again became ours: (1) Continue to <\/span>strengthen its reputation<\/b> as a leader in promoting research, innovation and training excellence; (2) Foster a <\/span>sense of community<\/b> among CaixaResearch grantees and researchers; (3) <\/span>Share their achievements<\/b>; and (4) <\/span>Tell their stories<\/b>.<\/span><\/p>\n

With these objectives in mind, <\/span>every year we design a strategic plan<\/b> that integrates <\/span>various channels<\/b> (X, Instagram, LinkedIn, newsletter and blog) and <\/span>engaging digital content <\/b>adapted to <\/span>different audiences<\/b>, from the specialised community to the general public.<\/span><\/p>\n

Below is <\/span>a brief sample of the actions and products<\/b> developed in the last year together with the marketing and communication team of CaixaResearch and Becas. It\u2019s been a real pleasure!\u00a0<\/span><\/p>\n

CaixaResearch\u00a0<\/b><\/em><\/p>\n

We conceptualised and launched <\/span>News from the Lab<\/i><\/b>, a new video format<\/b> in which the protagonists are the researchers, who explain their latest findings from their own laboratory. <\/span>We invite you to discover them<\/span><\/a>.<\/span><\/p>\n