{"id":19518,"date":"2025-06-02T16:22:41","date_gmt":"2025-06-02T14:22:41","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=19518"},"modified":"2025-07-31T11:59:51","modified_gmt":"2025-07-31T09:59:51","slug":"campaign-design-for-the-cybersecurity-agency-of-catalonia","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/campaign-design-for-the-cybersecurity-agency-of-catalonia\/","title":{"rendered":"Campaign Design for the Cybersecurity Agency of Catalonia"},"content":{"rendered":"
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Since July 2023, we\u2019ve been working with the Cybersecurity Agency of Catalonia on the design and production of awareness campaigns aimed at educating the public\u2014as well as public and private entities\u2014about cybersecurity. We also help highlight the professionals in the sector, including those within the Agency itself.<\/b><\/p>\n

In an increasingly digital world, internet security is more important than ever. The <\/span>Cybersecurity Agency of Catalonia<\/a><\/strong> recognizes this, and they have entrusted us with the creation and management of campaigns to raise awareness in this field.<\/span><\/p>\n

Our work with the Agency goes beyond designing and producing materials: it\u2019s grounded in a thoughtful communication strategy and the conceptualization of campaigns and other initiatives, brought to life through tailored content for different audiences and channels.<\/span><\/p>\n

Over the past two years, for example, we have developed campaigns for Safer Internet Day. In 2024, we launched \u201c<\/span>Troba el fake<\/i><\/a><\/strong>\u201d, a campaign offering tips on how to spot and prevent scams involving deepfake or hyper-edited content created to spread misinformation or steal identities. This initiative resulted in more than 30 creative pieces, including informational panels for universities and high schools, a teacher\u2019s guide, and content for social media and digital media outlets. It was also a finalist at the 2024 Digital Skills Awards, held this past October, in the Digital Skills in Education category.<\/span><\/p>\n

To mark the same occasion in 2025, we designed and produced “<\/span>Guanya el Hacker<\/i><\/a><\/strong>“<\/i>, a digital game\u2014also available in a <\/span>print<\/span><\/a> version for younger audiences\u2014created to educate about the main online risks and how to deal with them.<\/span><\/p>\n

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The initiatives we develop in collaboration with the Cybersecurity Agency of Catalonia are diverse and aimed at a wide range of audiences. Most recently, the Agency launched a new <\/span>WhatsApp Channel<\/a><\/strong> for cybersecurity alerts, and we produced a video to help spread the word. We also design campaigns\u00a0 addressing cybersecurity risks tied to specific times of the year\u2014such as the 2024 <\/span>Christmas and Black Friday<\/a><\/strong> campaign, which promoted safe online shopping.<\/span><\/p>\n

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We also produce materials and content to promote diversity and talent within the sector<\/strong>, through communication efforts aimed at increasing the <\/span>presence of women<\/a><\/strong> in the field of cybersecurity, as well as <\/span>talent recruitment<\/a><\/strong> campaigns to encourage new careers in this area. With audience diversity in mind, we\u2019ve created a leaflet with cybersecurity tips for older adults, promotional videos for <\/span>European Cybersecurity Month<\/a><\/strong>, and audiovisual content for the Agency\u2019s stand at the Barcelona Cybersecurity Congress<\/strong>. In addition, we have contributed to redefining the narrative and design of the Agency\u2019s annual report<\/strong>, advocating for a clearer, more visual, and strategic approach to communication.<\/span><\/p>\n\t\t

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