{"id":19616,"date":"2025-07-24T13:48:45","date_gmt":"2025-07-24T11:48:45","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=19616"},"modified":"2025-07-31T11:50:56","modified_gmt":"2025-07-31T09:50:56","slug":"communicating-to-transform-how-we-promoted-the-new-edition-of-the-daniel-carasso-fellowship","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/communicating-to-transform-how-we-promoted-the-new-edition-of-the-daniel-carasso-fellowship\/","title":{"rendered":"Communicating to Transform: How We Promoted the New Edition of the Daniel Carasso Fellowship"},"content":{"rendered":"
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The Daniel and Nina Carasso Foundation once again placed their trust in us\u2014this time, to launch the latest call for their postdoctoral fellowship programme. The goal? To spread the word among researchers driving the transformation of the food system. Here\u2019s how we designed and implemented the communication strategy for the 3rd edition of the Daniel Carasso Fellowship.<\/b><\/p>\n

After working with the Daniel and Nina Carasso Foundation on the conceptualisation and launch of the <\/span>Comunidad SABE<\/span><\/a>, they came to us in December 2024 with a new project: to design the communication strategy for <\/span>the launch of the 3rd edition of the Daniel Carasso Fellowship<\/b>. This programme funds postdoctoral contracts focused on transforming the food system towards healthier and more sustainable models.<\/span><\/p>\n

In this edition, the Foundation offered three grants of \u20ac160,000 each, covering both salary and research activities over two years. The selected fellows also join Comunidad SABE \u2014an interdisciplinary network that brings together science, social commitment, and sustainability.<\/span><\/p>\n

The brief was clear. On the one hand, to broaden the thematic diversity of applicants and attract researchers advancing the food transition from fields such as agronomy, marine sciences, biology, and food science to others like economics, politics, sociology, and even the arts. On the other hand, to strengthen the Foundation\u2019s position as a leading promoter of research into sustainable food systems.<\/span><\/p>\n

We set to work. The first step was to update the campaign\u2019s visual identity to reflect its multidisciplinary character. Our aim was for anyone conducting research in sustainable food\u2014regardless of their field\u2014to feel represented and encouraged to apply. That\u2019s why we created a series of audiovisual pieces that captured this systemic vision.<\/span><\/p>\n\t\t

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