{"id":19819,"date":"2026-03-04T14:58:07","date_gmt":"2026-03-04T13:58:07","guid":{"rendered":"https:\/\/www.ubikmedia.net\/?p=19819"},"modified":"2026-03-04T14:58:07","modified_gmt":"2026-03-04T13:58:07","slug":"how-we-positioned-and-increased-the-visibility-of-fundacion-b_tecs-energy-days-conference","status":"publish","type":"post","link":"https:\/\/www.ubikmedia.net\/en\/how-we-positioned-and-increased-the-visibility-of-fundacion-b_tecs-energy-days-conference\/","title":{"rendered":"How we positioned and increased the visibility of Fundaci\u00f3n b_TEC\u2019s Energy Days Conference"},"content":{"rendered":"
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Are we ready to transform the energy model as we know it? What role does the territory play in energy generation, distribution and consumption? How can we ensure that the energy transition leaves no one behind?<\/b><\/p>\n

These were some of the key questions discussed at the <\/span>Energy Days Conference organised by Fundaci\u00f3n b_TEC<\/b>, held at the <\/span>Diagonal-Bes\u00f2s Campus<\/b> in late October 2025.<\/span><\/p>\n

We contributed to the event by <\/span>defining the visual identity and deploying a positioning and communication strategy to strengthen its visibility and impact<\/b>.<\/span><\/p>\n

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A space to connect key stakeholders in the sector<\/b><\/p>\n

The conference<\/span><\/a> was conceived as a<\/span> space for meeting, reflection and connection among the main actors of the energy transition in Barcelona<\/b>. The programme included keynote speeches and round tables with leading experts from academia, public administration and industry, as well as a networking space for professionals and institutions in the sector.<\/span><\/p>\n

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A solid, contemporary and adaptable visual identity<\/b><\/p>\n

The visual identity design was a key element of the project. We aimed to create <\/span>a strong and modern presence<\/b>, aligned with the Foundation\u2019s graphic style and flexible enough to be adapted to all formats, both digital and physical.<\/span><\/p>\n

The result was the following:<\/span><\/p>\n

\"Mockups<\/p>\n

Examples of digital and physical materials where the designed brand identity was applied.<\/span><\/em><\/p>\n

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The goal: strengthening visibility and positioning<\/b><\/p>\n

One of the main objectives was <\/span>to increase the visibility of the Energy Days Conference and reinforce Fundaci\u00f3n b_TEC\u2019s positioning<\/b> by highlighting its value as a key actor in the debate on sustainability, the promotion of the energy transition and technological innovation in <\/span>Barcelona<\/b>.<\/span><\/p>\n

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What did we do?<\/b><\/b><\/p>\n